How to become
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- applying directly
University
Although a degree is not essential, you could do a foundation degree, higher national diploma or degree in a related subject like:
- marketing
- digital marketing and information technology
- data science
- computer science
If you take a marketing related degree, you might be able to fast-track through professional marketing qualifications where the degree is accredited by the Chartered Institute of Marketing (CIM).
Entry requirements
You'll usually need:
- 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
- 2 to 3 A levels, or equivalent, for a degree
More Information
Apprenticeship
You could apply to do an apprenticeship, like:
- Marketing Executive Level 4 Higher Apprenticeship
- Marketing Manager Level 6 (non degree) Apprenticeship
- Digital Marketer Level 6 Degree Apprenticeship
Entry requirements
You'll usually need:
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
More Information
Work
You could join a company’s marketing department as a marketing executive and do further qualifications to gain knowledge in digital marketing and search engine optimisation.
You could take courses or qualifications offered by a professional body, for instance:
You may also be able to find free courses to improve your skills.
Direct Application
You might be able to apply for jobs directly if you have experience in a related marketing or web content role and have built up a working knowledge of SEO software tools and methods.
More Information
Career tips
You can take a subject spotlight on UCAS about how to beat the competition and the foundations of marketing. This can give you an insight into what it’s like to study marketing.
Professional and industry bodies
You could join the Institute of Data and Marketing or The Chartered Institute of Marketing for professional development and training opportunities.