1. Home: Explore careers
  2. Social media manager

Social media manager

Alternative titles for this job include Social media strategist, social media specialist, online community manager, social media marketing manager

Social media managers communicate with organisations’ customers and clients through social media channels.

Average salary (a year)

£23,000 Starter

to

£75,000 Experienced

Typical hours (a week)

38 to 40 a week

You could work

evenings / weekends attending events or appointments

How to become a social media manager

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role

University

Some employers may expect you to have a degree in a relevant subject, like: 

  • advertising
  • marketing and public relations
  • digital and social media marketing
  • internet design
  • journalism
  • business management

Entry requirements

You'll usually need:

  • 2 to 3 A levels for a degree

More information

Apprenticeship

You could do a digital marketer advanced or degree apprenticeship.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and college qualifications like A levels for a degree apprenticeship

More information

Work

You could start work with a social media or marketing company as an assistant or digital content writer. As you get more experience, you could work your way up into a management position.

You could also do qualifications through professional bodies like The Institute of Direct and Digital Marketing and The Chartered Institute of Marketing to help improve your prospects.

Volunteering and experience

You could get experience by volunteering to manage a charity's social media channels.

You could also show that you understand and know how to use social media by:

  • managing your own social media profiles
  • setting up and writing your own blog, and tracking its use and popularity
  • getting involved in social media for the company you already work for

You could also keep up to date by joining webinars about social media trends.

More information

Further information

You can find out more about social media careers through The Chartered Institute of Marketing.

What it takes

Skills and knowledge

You'll need:

  • knowledge of media production and communication
  • knowledge of English language
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to sell products and services
  • the ability to work well with others
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • to be able to use a computer and the main software packages competently

What you'll do

Day-to-day tasks

Your duties may include:

  • updating social media sites
  • writing blogs, articles and posts
  • responding to social media posts and developing discussions
  • checking online for company mentions and customer feedback
  • searching for interesting posts, news and articles to attract site visitors
  • overseeing competitions and campaigns promoting your company
  • taking part in conferences and group chat relevant to your industry or company
  • educating other staff on social media use
  • promoting social media use within your company
  • developing strategies to increase your audience
  • using social media tools like Hootsuite, TweetDeck or Buffer to manage multiple sites
  • using web tracking tools like Google Analytics, Social Report or Bitly

Working environment

You could work in an office.

Career path and progression

With experience, you could move into managing social media for larger companies or progress to a senior or head social media manager job.

Training opportunities

Apprenticeships In England

Digital Marketing Apprentice - 18123

  • Wage : £14,000.00 Annually
  • Location: Hounslow TW3 3JB

Digital Marketing Apprentice

  • Wage : £190.00 Weekly
  • Location: Meriden CV7 7PT
Find apprenticeships near you

Courses In England

L3 Diploma in Digital Marketing

  • Provider: Ealing, Hammersmith & West London College
  • Start date: 05 November 2019
  • Location: London

Digital Marketing and Social Media Access to HE OCNLR Level 3 Diploma

  • Provider: Richmond And Hillcroft Adult And Community College
  • Start date: 26 September 2019
  • Location: Richmond
Find courses near you

Related careers

Get help using this service

Call 0800 100 900 or use webchat

8am to 10pm, 7 days a week

More ways to contact us

Is this page useful?

Yes No