Social media manager

Alternative titles for this job include Social media strategist, social media specialist, online community manager, social media marketing manager

Social media managers communicate with organisations’ customers and clients through social media channels.

Average salary (a year)

£23,000 Starter


£75,000 Experienced

Typical hours (a week)

38 to 40 a week

You could work

evenings / weekends attending events or appointments

How to become a Social media manager

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role


Useful subjects include:

  • marketing and public relations
  • digital and social media marketing
  • internet design
  • digital media and communication
  • business management

Entry requirements

You'll usually need:

  • 2 to 3 A levels for a degree

More information


You could start out by taking an advanced apprenticeship as a digital marketer.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship

More information


You can get the experience you need to get into this job by showing that you understand and use social media. You can do this by:

  • managing your own social media profiles
  • setting up and writing your own blog, and tracking use and popularity
  • getting involved in social media for the company you already work for
  • experience of graphic design and digital editing software for adding videos, images and infographics

You'll keep up to date by joining webinars about social media trends.

Volunteering and experience

You could get experience by volunteering to manage a charity's social media channels.

More information

Professional and industry bodies

Membership of a professional body like the Chartered Institute of Marketing can offer you extra benefits. This includes attending events like conferences and seminars, keeping a record of your personal development and getting access to advice from a mentor.

Further information

You can find information on training from the The Institute of Direct and Digital Marketing and the CAM Foundation.

You can find out more about marketing careers through the Chartered Institute of Marketing.

What it takes

Skills and knowledge

You'll need:

  • knowledge of media production and communication
  • knowledge of English language
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to sell products and services
  • the ability to work well with others
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • you will be expected to use a computer confidently as part of this job.

What you'll do

Day-to-day tasks

Your duties may include:

  • updating social media sites
  • writing blogs, articles and posts
  • responding to social media posts and developing discussions
  • checking online for company mentions and customer feedback
  • searching for interesting posts, news and articles to attract site visitors
  • overseeing competitions and campaigns promoting your company
  • taking part in conferences and group chat relevant to your industry or company
  • educating other staff on social media use
  • promoting social media use within your company
  • developing strategies to increase your audience
  • using social media tools like Hootsuite, TweetDeck or Buffer to manage multiple sites
  • using web tracking tools like Google Analytics, Social Report or Bitly

Working environment

You could work in an office.

Career path and progression

With experience, you could move into managing social media for larger companies or progress to a senior or head social media manager job.

Training opportunities

Apprenticeships In England

Digital Marketing Assistant Apprentice

  • Wage : £187.50 Weekly
  • Location: Bath BA1 1JS

Apprentice Digital Marketer

  • Wage : £160.00 Weekly
  • Location: Saltash PL12 6AF

Courses In England

L3 Diploma in Digital Marketing

  • Provider: Ealing, Hammersmith & West London College
  • Start date: 05 November 2019
  • Location: London

Business Management (Digital Marketing) - Foundation Degree

  • Start date: 10 September 2019
  • Location: Blackpool

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