Web content editor

Alternative titles for this job include Content designer, web content designer, digital editor, online content producer

Web content editors research, write and manage an organisation’s online content, including text, images, video and other media.

Average salary (a year)

£29,640 Starter


£35,360 Experienced

Typical hours (a week)

35 to 40 a week

You could work

evenings occasionally

How to become a Web content editor

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role


You could do a degree in a subject like:

  • journalism
  • English
  • IT
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels for a degree

More information


You could do an advanced apprenticeship as a junior content producer or creative content assistant.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship

More information


You may be able to train on the job in a digital editorial assistant role. You’ll find it easier to get work if you've got examples of your work, like online articles and blog or forum contributions.

Some employers may expect you to have experience of the subject or insight about the audiences the website is aimed at.

You'll also usually need to show you’ve experience of:

  • writing to a style guide, including using plain English
  • identifying user needs
  • using project management methods like agile
  • working on marketing campaigns like email and online advertising
  • using guidelines on copyright, privacy and web accessibility
  • basic HTML
  • web content management systems (CMS)
  • search engine optimisation (SEO) and web measurement tools like Google Analytics

More information

Further information

TechFuture Careers has information on getting started in a digital content career.

Find out more from the Society for Editors and Proofreaders.

What it takes

Skills and knowledge

You'll need:

  • knowledge of English language
  • knowledge of media production and communication
  • the ability to read English
  • excellent verbal communication skills
  • to be thorough and pay attention to detail
  • excellent written communication skills
  • the ability to work well with others
  • to be flexible and open to change
  • you will be expected to use a computer confidently as part of this job.

What you'll do

Day-to-day tasks

Your day-to-day duties might include:

  • working with the client, using test sites to see which ideas best suit their needs
  • building the framework or 'architecture' of the site
  • making sure the new site can be smoothly integrated into the client's existing network
  • working on the site's appearance
  • dealing with user access and security
  • testing the site under construction to find and fix any problems

Working environment

You could work from home, at a client's business or in an office.

Career path and progression

With experience, you could move into editorial team management or general information management roles.

You could also work on a freelance basis, and set up your own business.

With further training, you may have the option to move into related areas, like website development, design or training.

Training opportunities

Apprenticeships In England

Apprentice - Junior Content Producer

  • Wage : £185.00 Weekly
  • Location: Telford TF2 9NT

Digital Solutions Degree Apprenticeship – Software Engineering

  • Wage : £20,000.00 Annually
  • Location: Coventry CV3 4LF

Courses In England

Journalism and Media

  • Start date: 09 September 2019
  • Location: PLYMOUTH

Level 3 Award Journalism

  • Start date: 04 September 2019
  • Location: Swindon

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