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Web content editor

Alternative titles for this job include Content designer, web content designer, digital editor, online content producer

Web content editors research, write and manage an organisation’s online content, including text, images, video and other media.

Average salary (a year)

£22,000 Starter


£40,000 Experienced

Typical hours (a week)

35 to 40 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become a web content editor

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role


You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

Other degree subjects will be acceptable to employers as long as you've got an excellent standard of written English.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information


You could take a college course to get some of the skills you'll need when looking for a job. Courses include:

  • A level English
  • Level 3 Diploma in Creative and Digital Media
  • Level 3 Diploma in Digital Marketing

Entry requirements

You may need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

More Information


You could do an advanced apprenticeship as a junior content producer.

This typically takes round 12 months to complete as a mix of learning on the job and study.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

More Information


You may be able to train on the job in a digital editorial assistant role. You'll find it easier to get a job if you've got examples of your work, like online articles and blog or forum contributions.

Some employers may expect you to have experience of the subject or insight about the audiences the website is aimed at.

You'll also usually need to show you've experience of:

  • writing to content and style guides including using plain English
  • web content management systems (CMS)
  • search engine optimisation (SEO)

More Information

Further information

You can get more details about working in web content from techskills and the Society for Editors and Proofreaders.

You can find out more about creative careers from Discover Creative Careers.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of English language
  • knowledge of media production and communication
  • the ability to read English
  • excellent verbal communication skills
  • to be thorough and pay attention to detail
  • excellent written communication skills
  • the ability to work well with others
  • to be flexible and open to change
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In your day-to-day duties you might:

  • use test sites with the client to see which ideas best suit their needs
  • build the structure of the site
  • make sure the new site can be smoothly combined with any existing networks
  • work on the site's appearance
  • deal with user access and security
  • test the site under construction to find and fix any problems
  • review and update the website content on a regular basis

Working environment

You could work from home, at a client's business or in an office.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could move into editorial team management or general information management roles.

You could also work on a freelance basis, and set up your own business.

With further training, you may have the option to move into related areas, like website development, design or training.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Content Creator Apprenticeship (Level 3) - North Shore Academy

  • Wage: £10,158.72 Annually
  • Location: Stockton-On-Tees

Digital Business Apprentice

  • Wage: £18,000.00 Annually
  • Location: 125-135 PRESTON ROAD, BRIGHTON

Courses In England

BTEC National Extended Certificate in Digital Content Production

  • Start date: 08 September 2024
  • Location: Gloucester

BTEC Digital Media

  • Start date: 01 September 2024
  • Location: Sherborne

Jobs In the United Kingdom

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