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Web content editor

Alternative titles for this job include Content designer, digital editor, online content producer

Web content editors research, write and manage an organisation’s online content, including text, images, video and social media.

Average salary (a year)

£22,000 Starter


£40,000 Experienced

Typical hours (a week)

35 to 40 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become Web content editor

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role


Web content editor roles are open to graduates of most subjects as long as you have an excellent standard of written English and good IT skills.

You might have an advantage if you study:

  • digital media
  • English
  • journalism
  • marketing
  • digital communications

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information


You could take a college course to get some of the skills you'll need as a web content editor. 

Courses include:

  • English
  • creative digital media
  • digital marketing

Entry requirements

Entry requirements for these courses vary.

More Information


You could apply to do an apprenticeship, such as:

  • Content Creator Level 3 Advanced Apprenticeship
  • Publishing Professional Level 4 Higher Apprenticeship

These usually take up to 2 years to complete.

If you're aiming to become a web content manager, you could apply to do a Digital Product Owner Level 4 Higher Apprenticeship which takes 2 years.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information


You might be able to train on the job in a digital editorial assistant role. You could move on to become a web content editor, then web content manager as you get more experience.

You'll usually need experience in:

  • writing to brand and style guidelines, including use of plain English
  • content management systems (CMS)
  • search engine optimisation (SEO)

More Information

Career tips

When applying for jobs, you might find it useful to have examples of your work, like online articles or blogs. This could be from an internship or voluntary work, such as writing content for a charity website.

Employers might also want you to have an understanding of their target audience and experience in the subject that the website covers.

Further information

You can get more advice on working with online content from:

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of English language
  • knowledge of media production and communication
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • excellent written communication skills
  • the ability to work well with others
  • to be flexible and open to change
  • the ability to organise your time and workload
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a web content editor you could:

  • find out and test what users and clients need from the website
  • research, write, edit and proofread content, following style and accessibility guidelines
  • commission content from outside agencies
  • use a content management system (CMS)
  • develop strategies to improve your site and increase its audience
  • analyse feedback and data to plan work, create reports and fix problems

In a larger organisation, you might work closely with web professionals, like a user researcher and user experience (UX) designer to create new web pages, content and online tools.

Working environment

You could work in an office, at a client's business or from home.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience you could:

  • become a lead content designer or web content manager
  • work on a freelance basis or set up your own business
  • do extra training to move into website development or service design
  • specialise in areas like web accessibility standards, copyright or information management

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Content Creator Apprentice

  • Wage: £18,000 a year Annually
  • Location: 125-135 PRESTON ROAD, BRIGHTON

Apprentice Web Developer

  • Wage: £11,648 a year Annually
  • Location: LEIGH ON SEA

Courses In England

BTEC National Extended Certificate in Digital Content Production

  • Start date: 04 September 2024
  • Location: Gloucester

BTEC National Extended Certificate in Digital Content Production

  • Start date: 02 September 2024
  • Location: Hornsea

Jobs In the United Kingdom

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