You'll usually need a degree or postgraduate qualification that includes data analysis, like:
- maths and statistics
- marketing and analytics
- business and marketing
- data science
Some market researchers focus on understanding what customers think and feel to give insight into products and services. Relevant degree subjects for this role include psychology, social sciences and sociology.
If you want to specialise in an area like medical or economic market research, you'll find it useful to have a postgraduate master's degree or PhD in statistics or applied statistics.
Entry requirements
- 2 or 3 A levels, or equivalent, including maths
- a degree in a relevant subject for postgraduate study