Market research executives help clients find out about people's views on consumer products or political and social issues.
£20,000 Starter
to£60,000 Experienced
36 to 38 a week
evenings / weekends away from home
You can get into this job through:
For quantitative market research work, you may find it useful to get a degree in:
For qualitative jobs, you may find it helpful to have a degree in:
Also useful are degrees in English, marketing, and sciences, or engineering for some specialist industrial jobs.
You'll usually need:
You could do a college course, which would teach you some of the skills you need in this job. Relevant courses include:
You'll usually need:
You could work as a market research assistant, or interviewer, with or without a degree. You’ll still need very good communication skills, and ability with numbers and IT programs.
You could also start as a research assistant in an agency, and get promotion to executive or account manager as your experience grows. You’ll usually be expected to take further qualifications.
You could get your first job as a market research executive through one of the graduate training schemes that some larger employers run for new recruits.
You could also do specialist courses through professional bodies, like The Market Research Society's Certificate in Market and Social Research.
You may be able to get a paid internship with a company, where you’re given a project to complete. This will allow you to develop your skills and show an employer what you’re able to do.
Being able to speak different languages could be an advantage for international work.
Whatever your qualifications, you’ll find it useful to have experience in marketing, sales or advertising, or as a market research interviewer.
You can find out more about market research careers from The Market Research Society.
You'll need:
In your day-to-day duties you may:
You could work in an office or at a client's business.
You could move into management, or become a self-employed market research consultant.
You could also work in advertising or marketing promotions.
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