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Marketing executive

Alternative titles for this job include Marketing officer, assistant marketing planner

Marketing executives promote a company's products, services or brand.

Average salary (a year)

£18,000 Starter

to

£35,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings / weekends occasionally

How to become a marketing executive

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by professional bodies

University

You can do a foundation degree, higher national diploma or degree in:

  • marketing communications
  • advertising
  • business and management
  • psychology
  • humanities

It may be possible to study Chartered Institute of Marketing (CIM) qualifications alongside your degree through the Graduate Gateway programme.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

More Information

Apprenticeship

You can get into this role through a marketing assistant advanced apprenticeship, or higher apprenticeship as a marketing executive.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

Work

You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.

Volunteering

You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Direct Application

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it's not always essential.

Other Routes

You can do professional qualifications offered by The Chartered Institute of Marketing and the Institute of Data and Marketing, which may help your job prospects.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

More Information

Professional and industry bodies

You can join The Chartered Institute of Marketing and the The Institute of Data and Marketing to do professional qualifications and to make industry contacts.

Further information

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • knowledge of English language
  • the ability to use your initiative
  • leadership skills
  • maths knowledge
  • customer service skills
  • business management skills
  • ambition and a desire to succeed
  • to be able to use a computer and the main software packages confidently

What you'll do

Day-to-day tasks

In your day-to-day tasks you may:

  • research customer thoughts and feelings and market trends to inform campaigns
  • develop working relationships with clients
  • write and edit content for print
  • understand brand guidelines and check they are followed
  • organise and promote events
  • create and plan marketing campaigns
  • manage campaign content for social media and websites

Working environment

You could work in an office or at a client's business.

Career path and progression

With experience, you could become a marketing manager.

You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.

You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.

Current opportunities

Apprenticeships In England

Marketing Executive Apprentice

  • Wage: £15,000.00 Annually
  • Location: Malvern

Marketing Assistant Apprentice Level 3

  • Wage: £240.00 Weekly
  • Location: Bradford
Find apprenticeships near you

Courses In England

Postgraduate Diploma in Event Management for Marketing and Communications

  • Provider: ASHDOWN ACADEMY LTD
  • Start date: 01 February 2021
  • Location: London

Digital Marketing Planning - Level 4 Award OCNLR

  • Provider: RICHMOND AND HILLCROFT ADULT AND COMMUNITY COLLEGE
  • Start date: 24 February 2021
  • Location: Richmond
Find courses near you

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