Marketing executive

Alternative titles for this job include Marketing officer, assistant marketing planner

Marketing executives promote a company's products, services or brand.

Average salary (a year)

£18,000 Starter


£35,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings / weekends occasionally

How to become a marketing executive

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by professional bodies


Many marketing executives enter the job with a foundation degree, higher national diploma or degree. Useful subjects include:

  • marketing communications
  • advertising
  • business and management
  • psychology

It may be possible to study Chartered Institute of Marketing (CIM) qualifications alongside your degree through the Graduate Gateway programme.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

More information


You can get into this role through a marketing assistant advanced apprenticeship, or higher apprenticeship as a marketing executive.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C) or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More information


You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.

Direct application

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some eomployers may ask for a degree qualification but it's not always essential.

Other routes

You can do professional qualifications offered by The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing, which may help your job prospects.

More information

Professional and industry bodies

You can join The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing for professional recognition, training opportunities and to make industry contacts.

Further information

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • knowledge of English language
  • the ability to use your initiative
  • leadership skills
  • maths knowledge
  • customer service skills
  • business management skills
  • ambition and a desire to succeed
  • to be able to use a computer and the main software packages confidently

What you'll do

Day-to-day tasks

Your day-to-day tasks may involve:

  • doing research on customer and market trends
  • identifying target markets and possible sponsors
  • creating and planning marketing campaigns
  • using automated systems for email campaigns and customer management
  • writing and editing for print and multiple online uses
  • organising promotions and events to meet clients, suppliers and the media
  • managing campaign websites and social media
  • managing budgets and monitoring the effectiveness of campaigns

Working environment

You could work in an office or at a client's business.

Career path and progression

With experience, you could become a marketing manager.

You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.

Current opportunities

Apprenticeships In England

Marketing and Sales Support Apprentice

  • Wage : £175.00 - £285.00 Weekly
  • Location: Berkeley GL13 9BJ

Marketing Executive Apprenticeship - Solent LEP (level 4)

  • Wage : £19,619.00 Annually
  • Location: Portsmouth PO6 3EZ

Courses In England

CIM Level 3 Foundation Certificate in Marketing: Marketing Principles module.

  • Provider: Chichester College Group
  • Start date: 09 September 2020
  • Location: Chichester


  • Provider: Basingstoke College of Technology
  • Start date: 18 March 2020
  • Location: HAMPSHIRE

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