Marketing executive

Alternative titles for this job include Marketing officer, assistant marketing planner

Marketing executives promote a company's products, services or brand.

Average salary (a year)

£18,000 Starter


£35,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings / weekends occasionally

How to become a Marketing executive

You can get into this job through:

  • a university course
  • working towards this role


Many marketing executives enter the job with a foundation degree, higher national diploma or degree.

Useful subjects include:

  • marketing
  • communications
  • advertising
  • business and management
  • psychology

It may be possible to study Chartered Institute of Marketing (CIM) qualifications alongside your degree through the Graduate Gateway programme.

Entry requirements

You'll usually need:

  • 2 to 3 A levels for a degree

More information


A degree isn't always essential if you have business and marketing skills. You may get these through jobs like sales, customer service or public relations work.

You could also join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.

Other routes

The Chartered Institute of Marketing (CIM) offers qualifications that could improve your job prospects. Which course you decide to do will depend on your experience and whether you already work in a marketing related job. Courses include:

  • Foundation Certificate in Marketing - basic marketing skills
  • Certificate in Professional Marketing - for those with some experience or who are in junior marketing roles
  • Diploma in Professional Marketing - for those with experience in a marketing role

More information

Professional and industry bodies

You may find it useful to join organisations like the The Chartered Institute of Marketing and the The Institute of Direct and Digital Marketing for professional recognition, training opportunities and to make industry contacts.

Further information

You can find out more about becoming a marketing executive from:

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • knowledge of English language
  • the ability to use your initiative
  • leadership skills
  • maths knowledge
  • customer service skills
  • business management skills
  • ambition and a desire to succeed
  • You will be expected to know how to use a computer and tools to benefit this job.

What you'll do

Day-to-day tasks

Your day-to-day tasks may involve:

  • doing research on customer and market trends
  • identifying target markets and possible sponsors
  • creating and planning marketing campaigns
  • using automated systems for email campaigns and customer management
  • writing and editing for print and multiple online uses
  • organising promotions and events to meet clients, suppliers and the media
  • managing campaign websites and social media
  • managing budgets and monitoring the effectiveness of campaigns

Working environment

You could work in an office or at a client's business.

Career path and progression

With experience, you could become a marketing manager.

You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.

The Chartered Institute of Marketing (CIM) has details of professional development.

Training opportunities

Apprenticeships In England

Marketing Assistant Apprenticeship

  • Wage : £15,300.00 Annually
  • Location: Banbury OX16 4QD

Digital Marketing Apprentice

  • Wage : £145.00 - £160.00 Weekly
  • Location: Gateshead NE8 2AP

Courses In England

CIM Level 3 Foundation Certificate in Marketing: Marketing Principles module.

  • Provider: Chichester College Group
  • Start date: 09 January 2019
  • Location: Chichester


  • Provider: Basingstoke College of Technology
  • Start date: 20 March 2019
  • Location: HAMPSHIRE

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