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Marketing executive

Alternative titles for this job include Marketing officer, assistant marketing planner, marketing assistant

Marketing executives promote a company's products, services or brand.

Average salary (a year)

£20,000 Starter


£35,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings / weekends occasionally

How to become

Explore the different ways to get into this role.

How to become a marketing executive

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by professional bodies


Employers recruit from a range of subjects. Relevant courses include a foundation degree, higher national diploma or degree in:

  • marketing communications
  • advertising
  • business and management
  • psychology
  • humanities

It may be possible to study The Chartered Institute of Marketing (CIM) qualifications alongside your degree through the Graduate Gateway programme.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

More Information


You can get into this role through a marketing assistant advanced apprenticeship, or higher apprenticeship as a marketing executive.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information


You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.


You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Direct Application

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it's not always essential.

Other Routes

You can do professional qualifications offered by The Chartered Institute of Marketing and the Institute of Data and Marketing, which may help your job prospects.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

More Information

Professional and industry bodies

You can join The Chartered Institute of Marketing and the The Institute of Data and Marketing to do professional qualifications and to make industry contacts.

Further information

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of English language
  • the ability to use your initiative
  • leadership skills
  • maths knowledge
  • knowledge of media production and communication
  • customer service skills
  • business management skills
  • ambition and a desire to succeed
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In your day-to-day tasks you may:

  • research customer thoughts and feelings and market trends to inform campaigns
  • develop working relationships with clients
  • write and edit content for print
  • understand brand guidelines and check they are followed
  • organise and promote events
  • manage marketing budgets
  • manage campaign content for social media and websites
  • analyse data to plan and evaluate marketing campaigns

Working environment

You could work in an office or at a client's business.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could become a marketing manager.

You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.

You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Marketing Administrator Apprentice

  • Wage: £18,000.00 Annually
  • Location: Not known

Apprentice Marketing Assistant

  • Wage: £117.00 Weekly
  • Location: Saltburn-By-The-Sea

Courses In England

CIM L6 Dip in Professional Digital Marketing

  • Start date: 16 September 2022
  • Location: Chichester

CIM Level 4 Award in Applied Marketing

  • Start date: 30 November 2021
  • Location: Milton Keynes

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