Public relations (PR) officers manage an organisation's public image and reputation.
£18,000 Starter
to£90,000 Experienced
38 to 40 a week
evenings / weekends attending events or appointments
You can get into this job through:
You could study for a degree or postgraduate award recognised by the Chartered Institute of Public Relations.
Courses include:
You'll usually need:
There is no set entry route to become a public relations officer but it may be useful to do a relevant subject like a Foundation Certificate in Marketing.
You can also study higher level qualifications if you're working in a marketing or communications department.
Entry requirements for these courses vary.
You can work towards this role by doing a public relations assistant higher apprenticeship.
You'll usually need:
You'll find it useful to get paid or unpaid experience of working in public relations. You can do this by:
You can do professional qualifications through the Chartered Institute of Public Relations.
These can be done online or at a training centre. Courses include:
You could join the Chartered Institute of Public Relations and the Public Relations and Communications Association for training opportunities and to make industry contacts.
You can find out more about becoming a public relations officer from the Chartered Institute of Public Relations and the Public Relations and Communications Association.
You'll need:
Your day-to-day tasks could include:
You could work in an office.
With in-house PR officer experience, you could be promoted to PR manager, social media manager or head of communications.
With agency experience, you could progress to senior account executive or account manager.
You could go freelance or move into advertising, marketing or journalism.