Marketing manager

Alternative titles for this job include Brand manager, account manager

Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

Average salary (a year)

£25,000 Starter


£55,000 Experienced

Typical hours (a week)

37 to 40 a week

You could work

evenings / weekends attending events or appointments

How to become a marketing manager

You could get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly


You could do a higher national diploma or degree in:

  • marketing
  • business management
  • digital marketing
  • advertising

Entry requirements

You'll usually need:

  • 1 or 2 A levels for a higher national diploma
  • 2 to 3 A levels for a degree

More information


You could do a marketing manager higher or degree apprenticeship.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More information


You could start as a marketing executive and complete a qualification while you're working.

When you've got experience, you could take qualifications offered by professional bodies like The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing to help you move into management jobs.

Direct application

You could apply directly for management jobs if you've got experience in a related area like sales management, advertising or public relations.

More information

Professional and industry bodies

You could join The Chartered Institute of Marketing for professional development and training opportunities.

Further information

You can find out more about marketing careers from The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing.

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be thorough and pay attention to detail
  • leadership skills
  • maths knowledge
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages confidently

What you'll do

Day-to-day tasks

Your day-to-day tasks could include:

  • researching and analysing market trends and your target markets
  • creating marketing and social media strategies
  • planning and managing the launch of new products and services
  • setting budgets, targets and timelines
  • working with in-house or external agencies to produce attractive campaigns that increase business
  • organising and attending events to meet new and existing clients
  • managing budgets and reporting on the effectiveness of campaigns
  • managing a team of marketing executives

Working environment

You could work in an office or at a client's business.

Career path and progression

With experience, you could become a regional manager or marketing director. You could also become a brand or account director.

Another option is to become a freelance marketing consultant.

Current opportunities

Apprenticeships In England

Social Media Marketing Apprentice

  • Wage : £135.00 Weekly
  • Location: Burnley BB12 8DP

Communications and Brand Advisor - Marketing Executive Apprentice

  • Wage : £22,000.00 Annually
  • Location: Croydon CR0 2NA

Courses In England


  • Provider: Basingstoke College of Technology
  • Start date: 19 March 2020
  • Location: HAMPSHIRE

CIM Level 4 Certificate in Professional Marketing: Integrated Communications Module

  • Provider: Chichester College Group
  • Start date: 08 January 2020
  • Location: Chichester

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