How to become a marketing manager
You could get into this job through:
- a university course
- an apprenticeship
- working towards this role
- applying directly
University
Marketing roles are open to graduates of all subjects. Some higher national diploma or degree subjects may be particularly relevant, like:
- marketing
- business management
- digital marketing
- advertising
- psychology
With a degree you could join a company graduate marketing management scheme.
Depending on your degree, you may be able to fast-track through professional marketing qualifications. You can find out more from the Chartered Institute of Marketing.
Entry requirements
You'll usually need:
- 1 or 2 A levels, or equivalent, for a higher national diploma
- 2 to 3 A levels, or equivalent, for a degree
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Apprenticeship
You could take your first steps into marketing through a marketing assistant or marketing executive advanced apprenticeship. If you already have experience or level 3 qualifications, you could do a marketing manager higher or degree apprenticeship.
Entry requirements
You'll usually need:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
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Work
You could start as a marketing executive and complete a qualification while you're working. You could also come to this role after working as a digital marketing manager or communications manager.
With experience, you could take qualifications to help you move into management. These are offered by professional bodies, like:
Direct Application
You could apply directly for management jobs if you've got experience in a related area like:
- sales management
- advertising
- communications
- public relations
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Professional and industry bodies
You could join The Chartered Institute of Marketing for professional development and training opportunities.
Further information
You can find out more about marketing careers from The Chartered Institute of Marketing and the The Institute of Data and Marketing.