Advertising media planner

Advertising media planners decide which media is best suited to advertising their client's products or services.

Average salary (a year)

£18,000 Starter

to

£60,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings occasionally

How to become an Advertising media planner

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role

University

You'll usually need a foundation degree, higher national diploma or degree in a related subject like:

  • advertising and marketing
  • statistics or operational research
  • communication and media studies
  • business or management
  • psychology

Entry requirements

You'll usually need:

  • at least 1 A level for a foundation degree 
  • 2 to 3 A levels to do a degree or higher national diploma

More information

Apprenticeship

You may get into this role through an advertising and media executive media specialist advanced apprenticeship.  

This will usually take 18 months to complete. You'll do on-the-job training and spend time with a college or training provider.

Entry requirements

There are no set entry requirements for this route but it may help you to get in if you have:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship

More information

Work

In smaller advertising agencies you could start in a more junior position, like an administrator, and work your way up as your experience of the industry develops.

Volunteering and experience

The key to finding work is to get as much work experience as possible. It will help you get a better understanding of the role, and make contacts who may help you to find paid work in advertising. You could try:

  • work experience
  • internships
  • temporary employment

Social networking sites like Twitter or LinkedIn can be useful for finding and contacting companies.

AdMission has a list of agencies that may offer work experience or internships.

More information

Career tips

Any previous work experience in media, marketing, communications or sales would also be useful.

Further information

You can find out more about becoming an advertising media planner from the Institute of Practitioners in Advertising and Creative Choices.

What it takes

Skills and knowledge

You'll need:

  • knowledge of media production and communication
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • to be flexible and open to change
  • the ability to come up with new ways of doing things
  • excellent verbal communication skills
  • patience and the ability to remain calm in stressful situations
  • Being able to use a computer terminal or hand-held device may be beneficial for this job.

What you'll do

Day-to-day tasks

Your day-to-day duties may include:

  • meeting with the client and an account executive
  • understanding the client’s advertising needs
  • researching how the target audience uses different media
  • planning the best times and places to show advertisements
  • presenting plans and costings to clients
  • working closely with creative teams and researchers
  • working with a media buyer to work out costs and book advertising space
  • building close working relationships with other media organisations
  • working on several accounts at the same time

Working environment

You could work at a client's business or in an office.

Career path and progression

With experience and a good track-record, you may progress into account management or become a senior planner or manager. 

You could also go freelance.

Training opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for an Advertising media planner right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

CIM Level 3 Foundation Certificate in Marketing: Marketing Principles module.

  • Provider: Chichester College Group
  • Start date: 09 January 2019
  • Location: Chichester

LV 4 CIM CERTIFICATE IN PROFESSIONAL MARKETING - DIGITAL MARKETING (Evening)

  • Provider: Basingstoke College of Technology
  • Start date: 20 March 2019
  • Location: HAMPSHIRE

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