How to become an advertising media planner
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- specialist courses run by professional bodies
To become an advertising media planner, you'll usually need a foundation degree, higher national diploma or degree in a subject like:
- advertising and marketing
- statistics or operational research
- communication and media studies
- business or management
You can apply for graduate roles in advertising agencies like junior media planner if you have a degree.
Some employers combine the roles of media planner and media buyer which means you could get a wide range of experience before specialising in planning.
You'll usually need:
- 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
- 2 to 3 A levels, or equivalent, for a degree
You could start on an advertising and media executive advanced apprenticeship.
If you also get some advertising experience, you can apply for jobs as a media planner.
This usually takes 18 months to complete and is a mix of learning in the workplace and study.
Employers will set their own entry requirements.
You might be able to start in a junior position at a small advertising agency in a position like admin assistant.
You can then work your way up as your experience in advertising grows.
Experience will help you understand advertising and allow you to meet new people who may help you find paid work.
You could try:
- work experience
- temporary employment
You could contact agencies directly to ask about volunteering opportunities. You could also make contacts on social networking sites like Twitter or LinkedIn.
You could take the advertising Foundation Certificate to get some of the skills you need to get a paid job in advertising.
The course is offered by the Institute of Practitioners in Advertising and is open to anyone with less than one year of experience in an advertising, marketing or communications role.
It might be useful to get some work experience in a media, marketing, communication or sales role.
Professional and industry bodies
You could join the Institute of Practitioners in Advertising (IPA) to find training opportunities for professional development and to make industry contacts.
You can find out more about how to become an advertising media planner from the IPA.
You can also find out about working in a creative career from Discover Creative Careers.