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Sales manager

Alternative titles for this job include

Sales managers organise, coach and lead teams of sales representatives to work towards agreed targets.

Average salary (a year)

£22,000 Starter

to

£70,000 Experienced

Typical hours (a week)

38 to 40 a week

You could work

evenings / weekends attending events or appointments

How to become a sales manager

You can get into this job through:

  • a university course
  • an apprenticeship
  • applying directly
  • training with a professional body

University

You could do a degree before joining a company as a graduate management trainee. Subjects include:

  • sales and marketing management
  • business management
  • retail marketing

For some jobs, like selling hi-tech scientific or engineering equipment, employers may prefer you to have a qualification in that field.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information

Apprenticeship

You could complete a sales executive higher apprenticeship before applying for a trainee manager job.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

Direct Application

You'll need experience in sales and a record of achieving targets. Most employers will consider your sales and management experience, market knowledge and track record to be more important than your academic qualifications.

You could also be considered for specialist sales management jobs if you have a background in designing or manufacturing the products your team are selling.

Other Routes

You could take a professional qualification like those offered by the Institute of Sales Management.

Qualifications include:

  • Level 4 Award in Managing a Sales Team
  • Level 4 Award in Finance for Sales Managers
  • Level 4 Award in Operational Sales Planning

More Information

Career tips

In some jobs you could travel around the world to meet customers, so it may be helpful to speak a second language.

Further information

You can find out more about becoming a sales manager through the Institute of Sales Management.

What it takes

Skills and knowledge

You'll need:

  • excellent verbal communication skills
  • the ability to sell products and services
  • customer service skills
  • the ability to use your initiative
  • business management skills
  • leadership skills
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • to be able to use a computer and the main software packages competently

What you'll do

Day-to-day tasks

In your day-to-day duties you might:

  • recruit and train sales staff
  • allocate areas to sales reps
  • develop sales strategies and set sales targets
  • provide feedback and coaching to team members
  • monitor the team’s performance and motivate them to reach targets
  • compile and analyse sales figures
  • report back to senior managers
  • keep up to date with products and competitors

Working environment

You could work at a store, in an office, at a client's business or in a contact centre.

Career path and progression

With experience and a good track record, you could take on larger sales areas or be promoted to regional or national sales manager.

Current opportunities

Apprenticeships In England

Sales Executive Apprentice

  • Wage: To be agreed upon appointment Unspecified
  • Location: Luton

Apprentice Sales executive

  • Wage: £8,632.00 Annually
  • Location: Egham

Courses In England

Business, Sales and Marketing Level 3

  • Provider: BOURNEMOUTH AND POOLE COLLEGE, THE
  • Start date: 07 September 2021
  • Location: Bournemouth

Non Regulated Marketing and Sales

  • Provider: AGILITY PEOPLE SERVICES LIMITED
  • Start date: 09 January 2021
  • Location: Middlesbrough

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