How to become an advertising account executive
You can get into this job through:
- a university course
- a college course
- an apprenticeship
- working towards this role
- specialist courses run by professional bodies
You could get into advertising with any degree subject, although some employers may prefer a relevant subject like:
- advertising and marketing
- statistics or operational research
- communication and media studies
- business or management
With your degree you can apply to graduate training schemes in advertising companies. Employers value work experience so it's important to get as much as you can during your studies.
Your university careers service can help you find suitable work experience, internship and year placement opportunities.
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
There is no set entry route to become an advertising account executive but it may be useful to do a relevant subject like a Foundation Certificate in Professional Marketing.
Entry requirements for these courses vary.
You may be able to get into this job through an advertising and media executive advanced apprenticeship.
You'll usually need:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
In smaller advertising agencies you may be able to start in a junior position like administrator, and work your way up as your experience in the industry grows.
Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:
- work experience
- temporary employment
You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.
You could gain relevant skills from studying the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year's experience in an advertising, marketing or communications role.
It's a good idea to have a presence on social networking sites. You could also show your creative and communication skills to employers through your own blog or website.
Professional and industry bodies
You could join the Institute of Practitioners in Advertising, for professional development, training opportunities and to make industry contacts.
You can find out more about a career in advertising from the Institute of Practitioners in Advertising.