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Advertising account executive

Alternative titles for this job include Account handler, Client services executive

Advertising account executives provide the link between an advertising agency and its clients.

Average salary (a year)

£19,000 Starter


£40,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become an advertising account executive

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • specialist courses run by professional bodies


You could get into advertising with any degree subject, although some employers may prefer a relevant subject like:

  • advertising and marketing
  • statistics or operational research
  • communication and media studies
  • business or management
  • psychology

With your degree you can apply to graduate training schemes in advertising companies. Employers value work experience so it's important to get as much as you can during your studies.

Your university careers service can help you find suitable work experience, internship and year placement opportunities.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information


There is no set entry route to become an advertising account executive but it may be useful to do a relevant subject like a Foundation Certificate in Professional Marketing.

Entry requirements

Entry requirements for these courses vary.

More Information


You may be able to get into this job through an advertising and media executive advanced apprenticeship.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

More Information


In smaller advertising agencies you may be able to start in a junior position like administrator, and work your way up as your experience in the industry grows.


Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:

  • work experience
  • internships
  • temporary employment

You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.

Other Routes

You could gain relevant skills from studying the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year's experience in an advertising, marketing or communications role.

More Information

Career tips

It's a good idea to have a presence on social networking sites. You could also show your creative and communication skills to employers through your own blog or website.

Professional and industry bodies

You could join the Institute of Practitioners in Advertising, for professional development, training opportunities and to make industry contacts.

Further information

You can find out more about a career in advertising from the Institute of Practitioners in Advertising.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • customer service skills
  • persistence and determination
  • ambition and a desire to succeed
  • persuading and negotiating skills
  • the ability to use your initiative
  • the ability to accept criticism and work well under pressure
  • to be thorough and pay attention to detail
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

You could:

  • meet clients to discuss their needs
  • organise meetings, keep records of discussions and actions needed
  • gather data and information from the client to support the development of a creative brief
  • prepare materials to present campaign ideas and costs back to clients
  • brief the creative team that produces the words and artwork
  • check and report on the campaign's progress
  • keep in contact with the client at all stages of the campaign
  • manage the account's budget and invoice the client
  • try to win new business for the agency

Working environment

You could work in an office or at a client's business.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could progress to account manager, become an agency director, or set up your own agency.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Social Advertising Apprentice

  • Wage: £12,000.00 Annually
  • Location: MANCHESTER

Advertising & Media Executive Apprenticeship

  • Wage: £13,000.00 Annually
  • Location: Not known

Courses In England

Introduction to Marketing/Digital Marketing

  • Start date: 30 July 2022
  • Location: Workington

L4 Diploma in Digital Marketing

  • Start date: 05 September 2022

Jobs In the United Kingdom

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