How to become an advertising account planner
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- applying for a graduate training scheme
University
You could do a degree in:
- advertising and marketing
- statistics
- communication and media studies
- business or management
- psychology
Entry requirements
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
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Apprenticeship
You could start by doing an advertising and media executive advanced apprenticeship.
Entry requirements
There are no set entry requirements but it may help you to get in if you have:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
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Work
In smaller advertising agencies you may be able to start in a junior position like an administrator, and work your way up as your experience in the industry grows.
Volunteering
Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:
- work experience
- internships
- temporary employment
You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.
Other Routes
You could apply for a graduate training scheme and learn on the job if you have a degree.
Some large agencies recruit graduates as trainee planners, while others recruit them as trainee advertising account executives or advertising account managers.
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Professional and industry bodies
You could join the APG for professional development, training opportunities and to make industry contacts.
Further information
You can find out more about careers in advertising from the IPA, the APG and Discover Creative Careers.