You could do a degree in:
- advertising and marketing
- statistics
- communication and media studies
- business or management
- psychology
Entry requirements
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.
£18,000 Starter
to£45,000 Experienced
39 to 41 a week
9am to 5pm attending events or appointments
You can get into this job through:
You could do a degree in:
You'll usually need:
You could start by doing an advertising and media executive advanced apprenticeship.
There are no set entry requirements but it may help you to get in if you have:
In smaller advertising agencies you may be able to start in a junior position like an administrator, and work your way up as your experience in the industry grows.
Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:
You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.
You could apply for a graduate training scheme and learn on the job if you have a degree.
Some large agencies recruit graduates as trainee planners, while others recruit them as trainee advertising account executives or advertising account managers.
You could join the APG for professional development, training opportunities and to make industry contacts.
You can find out more about careers in advertising from the IPA, the APG and Discover Creative Careers.
You'll need:
Your day-to-day duties may include:
You could work in an office or at a client's business.
You may need to wear smart business dress.
You could become a senior account planner or move into management.
You may choose to work as a freelance planning consultant, or set up your own agency.
We can't find any apprenticeship vacancies in England for an advertising account planner right now.
The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.
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