How to become
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- a graduate trainee scheme
University
You could study for a degree in a subject like:
- advertising and marketing
- data science or statistics
- communication and media studies
- business management
- psychology
Employers value work experience so it's important to get as much as you can during your studies.
Your university careers service can help you find work experience, internship and placement opportunities.
Entry requirements
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
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Apprenticeship
You could apply to do an Advertising and Media Executive Level 3 Advanced Apprenticeship with an advertising agency.
This takes up to 2 years to complete and combines on-the-job training with study.
You would then do further training while you work to become a junior account planner.
Entry requirements
You'll usually need:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
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Work
You may be able to join an agency as a advertising media planner or data analyst.
As your experience grows and with further training on the job, you could move into account planning.
Volunteering
Work experience could give you a better understanding of the role. You would also make contacts who might be of help when you look for paid work in advertising.
You could try:
- volunteering
- internships
- temporary jobs
Social media sites like LinkedIn can be a useful way to make contact with agencies about potential opportunities.
Employers will be keen to hear about any experience you have in creative media, marketing, data analysis or sales.
Other Routes
If you have a degree, you could apply for a place on a graduate training scheme with an advertising agency.
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Professional and industry bodies
You could join the Institute of Practitioners in Advertising (IPA) or the Account Planning Group (APG) for professional development opportunities and to make industry contacts.
Further information
You can find out more about careers in advertising from the Institute of Practitioners in Advertising (IPA) and the Account Planning Group (APG).