How to become an advertising account planner
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- specialist courses run by professional bodies
You could do a degree in:
- advertising and marketing
- communication and media studies
- business or management
On successful completion of your degree you could join an advertising company through a graduate scheme.
Employers value experience of the advertising industry so it's important to take up opportunities for work experience, internships or year placements during your degree.
Your university careers service can help you find suitable work experience.
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
You could start by doing an advertising and media executive advanced apprenticeship.
With skills and advertising industry experience you may be able to work your way into account planning.
There are no set entry requirements but it may help you to get in if you have:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
In smaller advertising agencies you may be able to start in a junior position like an administrator, and work your way up as your experience in the industry grows.
Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:
- work experience
- temporary employment
You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.
You could gain relevant skills from studying the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year's experience in an advertising, marketing or communications role.
Some companies may expect you to start as a trainee advertising account executive or advertising account manager and move into account planning when you have experience.
Professional and industry bodies
You could join the APG for professional development, training opportunities and to make industry contacts.