How to become an advertising media buyer
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- specialist courses run by professional bodies
You could get into advertising with any degree subject, although for this role, some employers may prefer subjects like:
- advertising and marketing
- statistics or operational research
- communication and media studies
- business or management
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
You could do a related apprenticeship like an assistant buyer higher apprenticeship or an advertising media executive advanced apprenticeship.
With experience these may give you some of the skills, knowledge and industry contacts you need to move into advertising media buying roles.
You'll usually need:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
You could start in a junior position like office assistant in a small advertising agency and work your way up through training and promotion.
You'll find it useful to get experience to help you understand the industry and to meet people who may help you find paid work. You could try:
- work experience
- temporary employment
You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.
You could study the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year's experience in an advertising, marketing or communications role.
Employers will usually be interested in your personal qualities, like creativity, quick thinking and business sense, as well as your formal qualifications.
Professional and industry bodies
You could join the Institute of Practitioners in Advertising, for professional development, training opportunities and to make industry contacts.