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Tourist information centre assistant

Alternative titles for this job include

Tourist information centre assistants give information to visitors about transport, tourist attractions and local services and activities.

Average salary (a year)

£15,000 Starter

to

£25,000 Experienced

Typical hours (a week)

28 to 30 variable

You could work

evenings / weekends / bank holidays

How to become

Explore the different ways to get into this role.

How to become Tourist information centre assistant

You can get into this job through:

  • a college course
  • applying directly

College

You could take a college course like:

  • Level 2 Award in the Principles of Customer Service in Leisure, Travel and Tourism
  • Level 2 Diploma in Travel and Tourism
  • Level 3 Applied Certificate in Tourism

Entry requirements

You may need:

  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

More Information

Direct Application

You could apply directly for jobs. There are no set entry requirements but it may help if you have:

  • a good knowledge of the local area and its attractions and facilities
  • experience of customer service
  • the ability to speak one or more foreign languages
  • GCSEs at grades 9 to 4 (A* to C)

You may get tested on local knowledge and your ability to research queries.

More Information

Career tips

You're likely to find paid or volunteer work with local authority tourist information centres, national parks, museums and sites of cultural and historical interest.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • to be thorough and pay attention to detail
  • a desire to help people
  • excellent verbal communication skills
  • the ability to work well with others
  • administration skills
  • patience and the ability to remain calm in stressful situations
  • sensitivity and understanding
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In your day-to-day duties you could:

  • answer customer queries in person, by phone and email
  • do research using things like the internet, travel guides and timetables
  • provide accurate information on things to see and do and where to stay
  • make bookings for travel, entertainment, visitor attractions and accommodation
  • set up displays within the centre and re-stock literature
  • keep up to date with local accommodation, places to visit, activities and events
  • act as an ambassador for the local area and attractions
  • serve and sell souvenirs and other items from gift shop

Working environment

You could work at an information centre, at an airport, at a port or in a museum.

You may need to wear a uniform.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could become a Tourist Information Centre (TIC) supervisor or manager.

You could also move into local authority tourism departments, regional or area tourist board jobs, or to other areas of the travel and tourism industry.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for a Tourist information centre assistant right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

Level 2 Travel & Tourism

  • Provider: HEART OF YORKSHIRE EDUCATION GROUP
  • Start date: 01 September 2025
  • Location: Wakefield

Cert Travel & Tourism L1

  • Provider: MID-KENT COLLEGE
  • Start date: 01 September 2025
  • Location: Maidstone
Find courses near you

Jobs In the United Kingdom

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