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Tourist guide

Alternative titles for this job include Tour guide, Blue Badge guide

Tourist guides show visitors around places of interest in towns, cities and the countryside, like historical buildings, parks, art galleries and museums.

Average salary (a year)

£19,000 Starter

to

£25,000 Experienced

Typical hours (a week)

16 to 30 seasonal

You could work

freelance / self-employed flexibly

How to become

Explore the different ways to get into this role.

How to become

You can get into this job through:

  • a college course
  • volunteering
  • applying directly
  • specialist courses run by private training organisations

College

You could take a college course to learn some of the skills and knowledge needed in this job, for example:

  • customer service in leisure, travel and tourism
  • travel and tourism

Entry requirements

Entry requirements for these courses vary.

More Information

Volunteering

Local visitor information centres, national parks, museums and sites of cultural and historical interest often have volunteering opportunities to work as a tourist guide.

Direct Application

Many people become tourist guides as a second career, for example students who want to work during holidays or actors who are between acting jobs.

An outgoing and friendly personality will give you an advantage when applying for jobs. Experience of dealing with the public, giving presentations or speaking in public can also help.

Other Routes

You could take training through the Institute of Tourist Guiding to get your tour guide badge. There are 3 levels of training, that vary in length:

  • White Badge - 2 to 3 months
  • Green Badge - 5 to 6 months
  • Blue Badge - 12 months

You can also apply to local tour guide associations for training, or major tourist attractions that run their own schemes, for example Guide London, York Minster and the National Trust.

More Information

Career tips

A second language or a history qualification can also be useful for this type of work though is not essential.

Further information

You can learn more about how to become a tourist guide from the Institute of Tourist Guiding.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • excellent verbal communication skills
  • to be flexible and open to change
  • an interest and knowledge of history
  • a desire to help people
  • sensitivity and understanding
  • a good memory
  • physical fitness and endurance
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a tourist guide, you would:

  • guide people and groups around sites of historical and cultural interest
  • give details about the history, purpose and architecture of a site
  • tell the stories of people and events associated with a site or building
  • take groups on coach day tours
  • answer visitors' questions and give advice on other places to visit
  • act as a driving or cycle guide for individuals and groups
  • accompany themed outings, like food and drink, ghost stories or literature tours

Working environment

You could work at monuments and castles, in a museum, at an art gallery or in parks and gardens.

Your working environment may be physically active, outdoors some of the time and you'll travel often.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience you could work for a tour operator as a regional tour supervisor or manager. You might also set up your own tour guiding business.

You could move into related jobs with the organisation you worked for as a tour guide. Examples include, marketing officer, volunteer co-ordinator or visitor attraction manager.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for a tourist guide right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

Travel and Tourism

  • Provider: HULL COLLEGE
  • Start date: 08 September 2025
  • Location: Hull

Travel & Tourism - Level 2

  • Provider: LANCASTER AND MORECAMBE COLLEGE
  • Start date: 01 September 2025
  • Location: Lancaster
Find courses near you

Jobs In the United Kingdom

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