Tourist guide

Alternative titles for this job include Tour guide, Blue Badge guide

Tourist guides show visitors around places of interest like cities, historic buildings and art galleries.

Average salary (a year)

£18,000 Starter


£30,000 Experienced

Typical hours (a week)

28 to 30 seasonal

You could work

freelance / self-employed flexibly

How to become a tourist guide

You can get into this job through:

  • an apprenticeship
  • specialist courses run by private training organisations


You could do an intermediate or advanced apprenticeship in cultural heritage operations before applying to become a tour guide.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, for an intermediate apprenticeship
  • 5 GCSEs at grades 9 to 4 (A* to C), including English and maths, for an advanced apprenticeship

More information

Other routes

You can do 3 levels of training to get a tour guide badge:

  • level 2 - white badge
  • level 3 - green badge
  • level 4 - blue badge

You can apply to local tourist guide associations for training, or major tourist attractions that run their own schemes.

Guide London offers blue badge training, which usually takes around 18 months, and some heritage organisations, like York Minster, have their own training courses.

More information

Career tips

An outgoing and friendly personality, plus being able to speak a second or third language, will give you an advantage when applying for jobs. Experience of dealing with the public and giving presentations will also help.

Further information

You can find out more about becoming a guide from the Institute of Tourist Guiding.

What it takes

Skills and knowledge

You'll need:

  • patience and the ability to remain calm in stressful situations
  • customer service skills
  • the ability to work well with others
  • the ability to accept criticism and work well under pressure
  • to be flexible and open to change
  • sensitivity and understanding
  • excellent verbal communication skills
  • knowledge of English language
  • to be able to carry out basic tasks on a computer or hand-held device

What you'll do

Day-to-day tasks

Your day-to-day tasks may include:

  • working in one place like a castle or historic house
  • escorting groups around a site, giving information about its history, purpose and architecture
  • accompanying groups on day tours to a number of interesting places or sites

Working environment

Your working environment may be you'll travel often and outdoors some of the time.

Career path and progression

With experience you could work for a tour operator as a regional tour supervisor or manager.

Current opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for a tourist guide right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

BTEC Level 3 in Travel and Tourism (Triple)

  • Provider: The Blackpool Sixth Form College
  • Start date: 30 October 2019
  • Location: Blackpool

Travel & Tourism GCE

  • Provider: Park House School
  • Start date: 01 September 2020
  • Location: Newbury

JobsIn the United Kingdom

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