How to become a music promotions manager
You can get into this job through:
- a college course
- an apprenticeship
- applying directly
You may find it useful to do a course to get an insight into the promotions industry. Courses include:
- Level 2 Certificate in Music Business Marketing and Promotion
- Level 2 Certificate in Digital Promotion for Business
- Level 3 Diploma in Live Events and Promotion
You may need:
- 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
- 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
You could start by doing an intermediate or advanced apprenticeship in live events promotion. You could also do a digital marketer advanced apprenticeship.
You'll usually need:
- some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
Practical experience is highly valued. You could get this by:
- finding work placements with record companies or music public relations agencies
- organising and promoting local gigs or festivals
- writing gig reviews for local or student press, websites and social media
- volunteering with student or community radio
These activities will also allow you to build up a network of contacts, which will help when you look for paid work.
When applying for jobs or setting up on your own, you'll have an advantage if you can bring experience from related areas like sales and marketing, public relations or event organising.
A knowledge of basic accounts and contract law could be useful.
You can get more advice about working as a music promoter and promoting yourself through Musicians' Union.
You can also find information on working in the creative industries from Discover Creative Careers.