Market researcher

You could do a college course, which may be useful when looking for a job. Courses include:

• Level 1 Certificate in Customer Service
• Level 2 Certificate in Principles of Working in Customer Service
• Level 2 Certificate in Principles of Marketing

Entry requirements

You'll usually need:

• 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
• 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course

More Information

• equivalent entry requirements
• funding advice
• search for courses

You could get into this job through an intermediate apprenticeship in marketing.

Entry requirements

You'll usually need:

• some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

More Information

• equivalent entry requirements
• guide to apprenticeships

You could apply directly for jobs. Experience in marketing or customer service may give you an advantage. Employers will be more interested in your personality, your enthusiasm and your communication skills.

You can do market research courses through The Market Research Society, which may help you get into this job.

Career tips

Experience in sales or marketing could help you get into this career.

Further information

You'll find more advice about working in market research through The Market Research Society.

You'll need:

• maths knowledge
• to be thorough and pay attention to detail
• knowledge of English language
• analytical thinking skills
• the ability to use your initiative
• the ability to work well with others
• to be flexible and open to change
• excellent verbal communication skills
• to be able to use a computer and the main software packages competently

Your day-to-day duties may include:

• going up to people in the street, phoning them or visiting them at home
• persuading people to take part in a survey
• asking people questions and possibly video them
• recording people’s answers
• organising the results and passing them to your supervisor

You could work from home or in a contact centre.