How to become a market researcher

You can get into this job through:

  • a college course
  • an apprenticeship
  • applying directly
  • specialist courses run by a professional body

College

You could do a college course, which may be useful when looking for a job. Courses include:

  • Level 1 Certificate in Customer Service
  • Level 2 Certificate in Principles of Working in Customer Service
  • Level 2 Certificate in Principles of Marketing

Entry requirements

You'll usually need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course

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Apprenticeship

You could get into this job through an intermediate apprenticeship in marketing.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

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Direct Application

You could apply directly for jobs. Experience in marketing or customer service may give you an advantage. Employers will be more interested in your personality, your enthusiasm and your communication skills.

Other Routes

You can do market research courses through The Market Research Society, which may help you get into this job.

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Career tips

Experience in sales or marketing could help you get into this career.

Further information

You'll find more advice about working in market research through The Market Research Society.

What it takes

Skills and knowledge

You'll need:

  • maths knowledge
  • to be thorough and pay attention to detail
  • knowledge of English language
  • analytical thinking skills
  • the ability to use your initiative
  • the ability to work well with others
  • to be flexible and open to change
  • excellent verbal communication skills
  • to be able to use a computer and the main software packages competently

What you'll do

Day-to-day tasks

Your day-to-day duties may include:

  • going up to people in the street, phoning them or visiting them at home
  • persuading people to take part in a survey
  • asking people questions and possibly video them
  • recording people’s answers
  • organising the results and passing them to your supervisor

Working environment

You could work from home or in a contact centre.

Career path and progression

With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

Current opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for a market researcher right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

Marketing - Level 2

  • Provider: BLACKPOOL AND THE FYLDE COLLEGE
  • Start date: 20 April 2021
  • Location: Blackpool

Postgraduate Diploma in Event Management for Marketing and Communications

  • Provider: ASHDOWN ACADEMY LTD
  • Start date: 01 February 2021
  • Location: London

Jobs In the United Kingdom

The Find a job service can help you with your search for jobs and send alerts when new jobs become available.

Skills assessment

Take an assessment to learn more about your skills and the careers that might suit you.

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