Market researcher

Alternative titles for this job include Market researcher interviewer

Market researchers interview people to find out what they think about products, services or issues.

Average salary (a year)

£14,000 Starter

to

£24,000 Experienced

Typical hours (a week)

26 to 28 variable

You could work

evenings / weekends flexibly

How to become a Market researcher

You can get into this job through:

  • a college course
  • an apprenticeship
  • applying directly

College

You could do a college course, which may be useful when looking for a job. Courses include:

  • Level 1 Certificate in Customer Service
  • Level 2 Certificate in Principles of Working in Customer Service
  • Level 2 Certificate in Principles of Marketing

Entry requirements

You'll usually need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G) for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D) for a level 2 course

More information

Apprenticeship

You could get into this job through an intermediate apprenticeship in marketing.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, for an intermediate apprenticeship

More information

Direct application

You could apply directly for jobs. Experience in marketing or customer service may give you an advantage. Employers will be more interested in your personality, your enthusiasm and your communication skills.

More information

Further information

You'll find more advice about working in market research through The Market Research Society.

What it takes

Skills and knowledge

You'll need:

  • maths knowledge
  • to be thorough and pay attention to detail
  • knowledge of English language
  • analytical thinking skills
  • the ability to use your initiative
  • the ability to work well with others
  • to be flexible and open to change
  • excellent verbal communication skills
  • You will be expected to use a computer confidently as part of this job.

What you'll do

Day-to-day tasks

Your day-to-day duties may include:

  • going up to people in the street, phoning them or visiting them at home
  • persuading people to take part in a survey
  • asking people questions and possibly video them
  • recording people’s answers
  • organising the results and passing them to your supervisor

Working environment

You could work from home or in a contact centre.

Career path and progression

With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

Training opportunities

Apprenticeships In England

Apprentice Marketing Administrator

  • Wage : £187.50 Weekly
  • Location: Cheltenham GL51 6SH

Digital Marketing Apprentice

  • Wage : £148.00 Weekly
  • Location: Southport PR9 7SN

Courses In England

CIM Level 3 Foundation Certificate in Marketing: Marketing Principles module.

  • Provider: Chichester College Group
  • Start date: 09 January 2019
  • Location: Chichester

LV 4 CIM CERTIFICATE IN PROFESSIONAL MARKETING - DIGITAL MARKETING (Evening)

  • Provider: Basingstoke College of Technology
  • Start date: 20 March 2019
  • Location: HAMPSHIRE

Get help using this service

Call 08000 150 950

8am to 10pm, 7 days a week

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