Skip to main content
National Careers Service

How could we improve this service? Your feedback will help.

  1. Home
  2. Explore careers
  3. Retail manager

Retail manager

Alternative titles for this job include Shopkeeper

Retail managers look after stores, motivate staff to achieve sales targets, organise promotional events and monitor industry trends.

Average salary (a year)

£26,000 Starter

to

£60,000 Experienced

Typical hours (a week)

40 to 42

You could work

evenings / weekends / bank holidays flexibly

How to become

Explore the different ways to get into this role.

How to become

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • starting your own business

University

You could do a degree before applying to join a retail company's graduate management training scheme. Most subjects are accepted but you may have an advantage if you study:

  • retail management
  • retail marketing
  • business management
  • business enterprise

It's useful to get some experience in retail during your studies. You can do this through part-time retail jobs, internships and work placement schemes.

Your university careers service can help you find suitable opportunities.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information

College

You could do a college course, which would teach you some of the skills and knowledge you need in this job.

Courses include:

  • retail skills
  • retail management
  • management skills and knowledge

Entry requirements

Entry requirements for these courses vary.

More Information

Apprenticeship

You could apply to do an apprenticeship, such as:

  • Team Leader Level 3 Advanced Apprenticeship
  • Retail Manager Level 4 Higher Apprenticeship
  • Retail Leadership Level 6 Degree Apprenticeship

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

Work

You may be able to start as a retail sales assistant and work your way up. Through on-the-job training and promotion, you could progress to supervisor or departmental manager.

You could also get into this job by switching from a managerial post in a related industry, like sales or customer service. You would be given training in retail to build on your existing management experience.

Other Routes

You can become a retail manager by taking over an existing business or opening a franchise. You can also set up your own retail outlet on the high street, at a market or online.

It'll help if you've got some experience in retail, sales or business management.

You can find advice online about setting up and running your own business and through organisations like the King's Trust.

More Information

Career tips

If you're looking to run your own store, online selling is a good way to start. You could sell products from your own website or through other established trading sites.

This can be a useful way to gain experience and research your market, before opening a physical shop of your own.

Professional and industry bodies

You may find it useful to join the British Independent Retailers Association, for professional development, training opportunities and to make industry contacts.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • leadership skills
  • the ability to sell products and services
  • the ability to work well with others
  • business management skills
  • patience and the ability to remain calm in stressful situations
  • excellent verbal communication skills
  • the ability to monitor your own performance and that of your colleagues
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a retail manager, you could:

  • manage and motivate a retail team to increase sales
  • track stock and negotiate prices with wholesalers
  • organise sales promotions and in-store events
  • deal with queries, complaints and feedback from customers
  • analyse sales figures and forecast future trends
  • control budgets and provide reports to company executives
  • recruit, train and supervise staff
  • put security measures in place to protect against fraud and theft

Working environment

You could work at a store or in an office.

Your working environment may be physically active.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience you could:

  • take responsibility for several stores across a region
  • specialise in areas like customer service, training or supply chain management
  • branch out and open your own retail business

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Retail Leadership Degree Apprenticeship (Southampton)

  • Wage: £27,040 a year Annually
  • Location: Southampton

Retail Leadership Degree Apprenticeship (Northfleet)

  • Wage: £27,040 a year Annually
  • Location: Northfleet, Gravesend

Courses In England

Retail Works

  • Provider: 5 E LTD.
  • Start date: Flexible
  • Location: LONDON

Retail Skills (Award)

  • Provider: Nova Training
  • Start date: Flexible
  • Location: Dereham

Jobs In the United Kingdom

The Find a job service can help you with your search for jobs and send alerts when new jobs become available.

Skills assessment

Take an assessment to learn more about your skills and the careers that might suit you.

Is this page useful?

Yes No

Thank you for your feedback.

Thank you for your feedback. Click here if you'd like to let us know how we can improve the service.