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Retail manager

Alternative titles for this job include

Retail managers look after stores, motivate staff to achieve sales targets, organise promotional events and monitor industry trends.

Average salary (a year)

£20,000 Starter

to

£60,000 Experienced

Typical hours (a week)

40 to 42 a week

You could work

evenings / weekends / bank holidays managing your own hours

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How to become

Explore the different ways to get into this role.

How to become a retail manager

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • a company training scheme

University

You could do a degree before applying to join an organisation's management training scheme. Most subjects are accepted but you may have an advantage if you study:

  • business retail management
  • retail marketing

It's useful to gain some experience in retail during your studies. You can do this through part-time retail jobs, internships and year placement schemes.

Your university careers service can help you find suitable opportunities.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information

College

You could do a college course, which would teach you some of the skills and knowledge you need in this job. Relevant subjects include:

  • Level 3 Diploma in Retail Skills Management
  • Level 4 Diploma in Retail Management

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course

More Information

Apprenticeship

You could start off in a retail team leader advanced apprenticeship and work your way up, or do a retail manager higher apprenticeship or retail leadership degree apprenticeship.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

Work

You may be able to start as a retail sales assistant and work your way up through promotion to supervisor or department manager.

You could also get into this job by switching from a managerial post in a related industry like customer service. You would be given training in retail to build on your existing management experience.

Other Routes

Many national retailers run trainee management schemes. Some will be for people with a suitable degree.

These combine training and mentoring with work placements in different parts of the business to develop your retail knowledge, skills and leadership qualities.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • patience and the ability to remain calm in stressful situations
  • the ability to accept criticism and work well under pressure
  • the ability to work well with others
  • leadership skills
  • to enjoy working with other people
  • sensitivity and understanding
  • the ability to sell products and services
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

You will:

  • manage and motivate teams to increase sales
  • oversee recruitment and training of staff
  • keep track of stock and ordering
  • organise sales promotions and in-store events
  • deal with queries, complaints and feedback from customers
  • analyse sales figures and forecast future sales
  • maintain awareness of market trends and monitor competitors
  • control budgets and costs
  • provide reports to senior company executives

Working environment

You could work at a store or in an office.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience you could progress into area or regional management.

You could also move into more specialist areas, like customer service, training and operations management.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Retail Team Leader Apprentice

  • Wage: £180.50 Weekly
  • Location: Manchester

Apprentice Retail Team Leader

  • Wage: £11,600.00 - £16,500.00 Weekly
  • Location: Wigan

Courses In England

Certificate in Skills for Retail

  • Provider: WORKPAYS LIMITED
  • Start date: 12 January 2022
  • Location: WOLVERHAMPTON

Certificate in Skills for Retail

  • Provider: WORKPAYS LIMITED
  • Start date: 12 January 2022
  • Location: Kettering

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