Digital product owner

Digital product owners lead a team of specialists to build web products and services.

Average salary (a year)

£45,760 Starter

to

£53,040 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings occasionally

How to become a Digital product owner

You can get into this job through:

  • a university course
  • working towards this role
  • specialist courses run by private training organisations

University

It may be useful to have a degree in a related area like computing, marketing or business, but it's not essential.

Entry requirements

You'll usually need:

  • 5 GCSEs at grade 9 to 4 (A* to C) or above and 2 to 3 A levels

More information

Work

You could start out in an associate product owner role. You'll usually need to have some relevant work experience in a job like:

  • product marketing
  • software development
  • customer experience
  • user experience (UX) design

When you're looking for work, most employers will expect you to have:

  • an understanding of online user behaviours
  • knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
  • experience in helping a business make major changes in digital
  • knowledge of agile project management methodologies like Scrum, Kanban and Lean

Other routes

If you don't have any relevant work experience, you could:

  • develop some technical skills so that you understand basic design and data analysis
  • study online resources about the role of product management
  • take a specialist course in product management
  • join online product management communities for tips and networking opportunities

More information

Further information

Tech Future Careers has more information on careers in tech roles.

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • customer service skills
  • the ability to use your initiative
  • the ability to work well with others
  • maths knowledge
  • excellent verbal communication skills
  • analytical thinking skills
  • this job requires a thorough understanding of computer systems and applications.

What you'll do

Day-to-day tasks

On a daily basis you might be:

  • involving your teams in development and planning
  • representing users by taking their feedback to help improve the product
  • working with UX design specialists to make sure the product is something that people like and is easy to use
  • developing business cases and user stories for new features
  • working with the design team to draft first versions of your product or service
  • keeping people informed about your product
  • managing less experienced product managers and supporting their development
  • producing reports on the performance of the product

Working environment

You could work in an office or at a client's business.

Career path and progression

With experience, you could apply for a more senior role like head of product or senior product manager.

You could also move into general senior management positions.

Some product managers become self-employed.

Training opportunities

Apprenticeships In England

Project Management Degree Apprentice

  • Wage : Competitive salary
  • Location: Portsmouth PO3 5PQ

Project Management Degree Apprentice

  • Wage : Competitive salary
  • Location: Camberley GU16 7EX

Courses In England

Are you interested in becoming a Digital product owner?

Search for training courses near you.

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