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Digital product owner

Alternative titles for this job include

Digital product owners lead a team of specialists to build online products and services for customers.

Average salary (a year)

£39,000 Starter


£65,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become a digital product owner

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses


You could do a degree or postgraduate degree in:

  • computing
  • project management
  • business management
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study

More Information


You could start by doing a project manager degree apprenticeship.

After completing your apprenticeship, you'll need to get experience working in digital delivery teams before getting a job as a product owner.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

More Information


You could start out in a junior or assistant role. You'll usually need to have some relevant work experience in a job like:

  • product marketing
  • software development
  • customer experience
  • user experience (UX) design

Experience you'll need

When looking for work, most employers will expect you to have experience in:

  • search engine optimisation (SEO)
  • analytics and understanding online user behaviours
  • web design and marketing
  • helping a business make large changes to their digital products
  • agile project management methods like Scrum, Kanban and Lean

Other Routes

If you do not have relevant work experience, there are some things you can do.

You could:

  • develop some skills in basic web design and data analysis
  • study online about the role of digital product management
  • take a specialist course in product management
  • join online product management communities for tips and networking opportunities

More Information

Further information

You can find out more about working in the digital industry from techskills.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • customer service skills
  • the ability to use your initiative
  • the ability to work well with others
  • the ability to monitor your own performance and that of your colleagues
  • excellent verbal communication skills
  • analytical thinking skills
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a digital product owner, you'll:

  • work closely with your teams
  • look at user feedback to help improve the product
  • work with designers to make the product easy to use
  • develop business cases and user stories for new features
  • work with the design team to draft versions of your product or service
  • keep people informed about your product's development
  • manage relationships between teams, partners and customers

Working environment

You could work in an office or at a client's business.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could apply for a more senior jobs, such as head of product or senior product manager. 

Some product managers also become self-employed consultants.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Apprentice Project Delivery Support

  • Wage: £17,498.00 Annually
  • Location: The Square, Axbridge

Degree Apprentice Planner - Level 6 - London - 2023

  • Wage: £17,850.00 Annually
  • Location: Reading

Courses In England

Project Management - Foundation Degree*

  • Start date: 11 September 2023
  • Location: Blackpool


  • Start date: 23 January 2024
  • Location: Romford

Jobs In the United Kingdom

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