How to become a digital product owner
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- specialist courses
University
You could do a degree or postgraduate degree in:
- computing
- project management
- business management
- marketing
Entry requirements
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
- a degree in a relevant subject for postgraduate study
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Apprenticeship
You could start by doing a project manager degree apprenticeship.
After completing your apprenticeship, you'll need to get experience working in digital delivery teams before getting a job as a product owner.
Entry requirements
You'll usually need:
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship
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Work
You could start out in a junior or assistant role. You'll usually need to have some relevant work experience in a job like:
- product marketing
- software development
- customer experience
- user experience (UX) design
Experience you'll need
When looking for work, most employers will expect you to have experience in:
- search engine optimisation (SEO)
- analytics and understanding online user behaviours
- web design and marketing
- helping a business make large changes to their digital products
- agile project management methods like Scrum, Kanban and Lean
Other Routes
If you do not have relevant work experience, there are some things you can do.
You could:
- develop some skills in basic web design and data analysis
- study online about the role of digital product management
- take a specialist course in product management
- join online product management communities for tips and networking opportunities
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Further information
You can find out more about working in the digital industry from techskills.