How to become a digital product owner
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- specialist courses run by private training organisations
University
You could do a degree or postgraduate award in:
- computing
- project management
- business management
- marketing
Entry requirements
You'll usually need:
- 2 to 3 A levels, or equivalent, for a degree
- a degree in a relevant subject for postgraduate study
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Apprenticeship
You could start by doing a project manager degree apprenticeship.
After completing your apprenticeship, you would get experience of working in digital delivery teams before taking on a role as a product owner.
Entry requirements
You'll usually need:
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship
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Work
You could start out in an associate product owner role. You'll usually need to have some relevant work experience in a job like:
- product marketing
- software development
- customer experience
- user experience (UX) design
When looking for work, most employers will expect you to have:
- an understanding of online user behaviours
- knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
- experience in helping a business make major changes in the digital environment
- knowledge of agile project management methodologies like Scrum, Kanban and Lean
Other Routes
If you do not have relevant work experience, you could:
- develop some technical skills so that you understand basic design and data analysis
- study online resources about the role of digital product management
- take a specialist course in product management
- join online product management communities for tips and networking opportunities
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Further information
You can find out more about working in the digital industry from techskills.