How to become a digital product owner

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses run by private training organisations


You could do a degree or postgraduate award in:

  • computing
  • project management
  • business management
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study

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You could start by doing a project manager degree apprenticeship.

After completing your apprenticeship, you would get experience of working in digital delivery teams before taking on a role as a product owner.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

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You could start out in an associate product owner role. You'll usually need to have some relevant work experience in a job like:

  • product marketing
  • software development
  • customer experience
  • user experience (UX) design

When you're looking for work, most employers will expect you to have:

  • an understanding of online user behaviours
  • knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
  • experience in helping a business make major changes in digital
  • knowledge of agile project management methodologies like Scrum, Kanban and Lean

Other Routes

If you do not have any relevant work experience, you could:

  • develop some technical skills so that you understand basic design and data analysis
  • study online resources about the role of product management
  • take a specialist course in product management
  • join online product management communities for tips and networking opportunities

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Further information

You can find out more about working in the digital industry from Tech Future Careers.

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • customer service skills
  • the ability to use your initiative
  • the ability to work well with others
  • maths knowledge
  • excellent verbal communication skills
  • analytical thinking skills
  • to have a thorough understanding of computer systems and applications

What you'll do

Day-to-day tasks

On a daily basis you might be:

  • involving your teams in development and planning
  • representing users by taking their feedback to help improve the product
  • working with user experience (UX) design specialists to make sure the product is something that people like and is easy to use
  • developing business cases and user stories for new features
  • working with the design team to draft first versions of your product or service
  • keeping people informed about your product
  • managing less experienced product managers and supporting their development
  • producing reports on the performance of the product

Working environment

You could work in an office or at a client's business.

Career path and progression

With experience, you could apply for a more senior role like head of product or senior product manager.

You could also move into general senior management positions.

Some product managers become self-employed.

Current opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for a digital product owner right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

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Jobs In the United Kingdom

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