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Digital product owner

Alternative titles for this job include

Digital product owners lead a team of specialists to build web-based products and services for customers.

Average salary (a year)

£39,000 Starter


£65,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become a digital product owner

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses run by private training organisations


You could do a degree or postgraduate award in:

  • computing
  • project management
  • business management
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study

More Information


You could start by doing a project manager degree apprenticeship.

After completing your apprenticeship, you would get experience of working in digital delivery teams before taking on a role as a product owner.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

More Information


You could start out in an associate product owner role. You'll usually need to have some relevant work experience in a job like:

  • product marketing
  • software development
  • customer experience
  • user experience (UX) design

When looking for work, most employers will expect you to have:

  • an understanding of online user behaviours
  • knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
  • experience in helping a business make major changes in the digital environment
  • knowledge of agile project management methodologies like Scrum, Kanban and Lean

Other Routes

If you do not have relevant work experience, you could:

  • develop some technical skills so that you understand basic design and data analysis
  • study online resources about the role of digital product management
  • take a specialist course in product management
  • join online product management communities for tips and networking opportunities

More Information

Further information

You can find out more about working in the digital industry from techskills.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • customer service skills
  • the ability to use your initiative
  • the ability to work well with others
  • the ability to monitor your own performance and that of your colleagues
  • excellent verbal communication skills
  • analytical thinking skills
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a digital product owner, you will:

  • work closely with your teams in development and planning
  • represent users by taking their feedback to help improve the product
  • work with user experience (UX) designers to make sure the product is something that people like and is easy to use
  • develop business cases and user stories for new features
  • work with the design team to draft first versions of your product or service
  • keep people informed about your product's development
  • manage relationships between the development team, partners and customers
  • produce reports on the performance of the product

Working environment

You could work in an office or at a client's business.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could apply for a more senior role like head of product or senior product manager.

You could also move into general senior management positions.

Some product managers become self-employed consultants.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Project Manager Apprentice

  • Wage: £19,000.00 Annually
  • Location: Birmingham

Project Manager Apprentice

  • Wage: £136.50 Weekly
  • Location: Liverpool

Courses In England

Project Management - Foundation Degree

  • Start date: 13 September 2022
  • Location: Blackpool


  • Start date: 24 January 2022
  • Location: Romford

Jobs In the United Kingdom

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