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Beauty consultant

Alternative titles for this job include Beautician, beauty brand ambassador

Beauty consultants sell beauty products and help customers choose which ones to buy.

Average salary (a year)

£14,000 Starter


£25,000 Experienced

Typical hours (a week)

38 to 40 a week

You could work

evenings / weekends on a rota

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How to become

Explore the different ways to get into this role.

How to become a beauty consultant

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role
  • applying directly


You could study for:

  • a Level 2 Certificate in Beauty Consultancy Services
  • a Level 2 Certificate in Cosmetic Make-Up and Beauty Consultancy
  • a Level 2 Diploma in Beauty Therapy
  • a general qualification in retail, sales or customer service

Entry requirements

You'll usually need:

  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course

More Information


You could do an intermediate apprenticeship as a beauty make-up consultant.

This typically takes 12 months to complete as a mix of workplace learning and off-the-job study.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

More Information


You could work in retail sales then apply for a consultant's position with a beauty concession in a department store.

Direct Application

You may be able to apply directly if you have experience in a retail sales, beauty therapy or a customer service role.

More Information

Career tips

Showing a keen interest in make-up and skin care brands will be useful in this role. You could:

  • follow cosmetics 'influencers' on social media
  • trial new products and write online reviews
  • do your own social media, make-up or skin-care tutorials

Further information

You can find out more about careers in beauty consultancy and therapy from the Hairdressing and Beauty Industry Authority.

You can also find out more about working in creative careers from Discover Creative Careers.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • excellent verbal communication skills
  • the ability to work well with others
  • patience and the ability to remain calm in stressful situations
  • to be thorough and pay attention to detail
  • persuading and negotiating skills
  • active listening skills
  • the ability to sell products and services
  • to be able to carry out basic tasks on a computer or hand-held device

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In this role you will:

  • talk to customers and recommend products to suit their needs
  • demonstrate and promote make-up, skin care, perfume and nail care
  • give advice on how to use and apply products
  • meet sales targets
  • keep up to date with new product ranges
  • give customers a makeover
  • monitor stock levels and re-order items
  • keep customer and product records
  • handle cash and card payments

Working environment

You could work at a store, on a cruise ship, in a beauty clinic or from home.

You may need to wear a uniform.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience and further training you could supervise other beauty consultants or move into retail management.

You could work as a beauty brand sales representative or start your own beauty business.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Hairdressing Apprenticeship

  • Wage: £172.00 Weekly
  • Location: Bristol

Courses In England

Level 2 Make-Up

  • Provider: BOLTON COLLEGE
  • Start date: 12 October 2021
  • Location: Bolton

Make Up Cert (Adult)

  • Start date: 04 January 2022
  • Location: Lewes

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