You may have an advantage if you do a degree in:
- journalism
- English
- digital media
- marketing
Entry requirements
You'll usually need:
- 2 to 3 A levels for a degree
Web content manager
Web content managers are responsible for the information that goes on an organisation's website.
Average salary (a year)
£25,000 Starter
to£55,000 Experienced
Typical hours (a week)
35 to 40 a week
You could work
evenings occasionally
How to become a web content manager
You can get into this job through:
- a university course
- a college course
- an apprenticeship
- working towards this role
University
College
You could take a college course, which may help you to get a trainee manager's job. Courses include:
- Level 4 Diploma in Creative and Digital Media
- Level 4 Certificate in Professional Marketing
Entry requirements
You'll usually need:
- 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course
More information
Apprenticeship
You could do a digital and technology solutions professional degree apprenticeship.
Entry requirements
You'll usually need:
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and college qualifications like A levels for a degree apprenticeship
More information
Work
You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work.
You'll also need to show you've got experience of:
- managing content team staff
- designing and managing a content strategy
- writing style guides
- assessing content to make sure it meets user needs
- monitoring marketing campaigns like social media and online advertising
- creating guidelines on copyright, privacy and web accessibility
- agile project management
- HTML, markdown, and web content management systems (CMS)
- search engine optimisation (SEO) and web measurement tools like Google Analytics
- building relationships with partners and stakeholders
More information
Further information
You can get more advice on working in web content from:
What it takes
Skills and knowledge
You'll need:
- knowledge of computer operating systems, hardware and software
- to be thorough and pay attention to detail
- the ability to use your initiative
- excellent verbal communication skills
- knowledge of English language
- analytical thinking skills
- the ability to come up with new ways of doing things
- the ability to think clearly using logic and reasoning
- you will be expected to know how to use a computer and tools to benefit this job.
What you'll do
Day-to-day tasks
Your day-to-day tasks may include:
- using metrics and feedback from users to design and plan content
- researching and writing text for a target audience
- editing and proofreading existing text
- publishing digital content using a CMS
- monitoring and posting replies to online message boards and dealing with email enquiries
- developing new content and editorial guidelines
- attending content planning and commissioning meetings with other departments or clients
- creating and monitoring social media output and feedback
- making sure web pages are picked up by search engines (search engine optimisation)
- reporting on website performance and content popularity
- training new staff to produce and edit content
Working environment
You could work from home, at a client's business or in an office.
Career path and progression
You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.
Training opportunities
Apprenticeships In England
Creative and Digital Media Apprenticeship - Level 3
- Wage : £146.25 Weekly
- Location: Barnsley S70 2JW
Servelec Digital Academy - Degree Apprenticeship Programme
- Wage : £16,500.00 Annually
- Location: Sheffield S2 5SY
Courses In England
L3 Diploma in Digital Marketing
- Provider: Ealing, Hammersmith & West London College
- Start date: 05 November 2019
- Location: London
Business Management (Digital Marketing) - Foundation Degree
- Provider: BLACKPOOL AND THE FYLDE COLLEGE
- Start date: 10 September 2019
- Location: Blackpool
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