Web content manager

Web content managers are responsible for the information that goes on an organisation's website.

Average salary (a year)

£25,000 Starter

to

£55,000 Experienced

Typical hours (a week)

35 to 40 a week

You could work

evenings occasionally

How to become a web content manager

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

University

You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels for a degree

More information

College

You could take a college course, which may help you to get a trainee manager's job. Courses include:

  • Level 4 Diploma in Creative and Digital Media
  • Level 4 Certificate in Professional Marketing

Entry requirements

You'll usually need:

  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course

More information

Apprenticeship

You could do a digital and technology solutions professional degree apprenticeship.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and college qualifications like A levels for a degree apprenticeship

More information

Work

You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work.

You'll also need to show you've got experience of:

  • managing content team staff
  • designing and managing a content strategy
  • writing style guides
  • assessing content to make sure it meets user needs
  • monitoring marketing campaigns like social media and online advertising
  • creating guidelines on copyright, privacy and web accessibility
  • agile project management
  • HTML, markdown, and web content management systems (CMS)
  • search engine optimisation (SEO) and web measurement tools like Google Analytics
  • building relationships with partners and stakeholders

More information

Further information

You can get more advice on working in web content from:

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • you will be expected to know how to use a computer and tools to benefit this job.

What you'll do

Day-to-day tasks

Your day-to-day tasks may include:

  • using metrics and feedback from users to design and plan content
  • researching and writing text for a target audience
  • editing and proofreading existing text
  • publishing digital content using a CMS
  • monitoring and posting replies to online message boards and dealing with email enquiries
  • developing new content and editorial guidelines
  • attending content planning and commissioning meetings with other departments or clients
  • creating and monitoring social media output and feedback
  • making sure web pages are picked up by search engines (search engine optimisation)
  • reporting on website performance and content popularity
  • training new staff to produce and edit content

Working environment

You could work from home, at a client's business or in an office.

Career path and progression

You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

Training opportunities

Apprenticeships In England

Creative and Digital Media Apprenticeship - Level 3

  • Wage : £146.25 Weekly
  • Location: Barnsley S70 2JW

Servelec Digital Academy - Degree Apprenticeship Programme

  • Wage : £16,500.00 Annually
  • Location: Sheffield S2 5SY

Courses In England

L3 Diploma in Digital Marketing

  • Provider: Ealing, Hammersmith & West London College
  • Start date: 05 November 2019
  • Location: London

Business Management (Digital Marketing) - Foundation Degree

  • Provider: BLACKPOOL AND THE FYLDE COLLEGE
  • Start date: 10 September 2019
  • Location: Blackpool

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