1. Home: Explore careers
  2. Web content manager

Web content manager

Alternative titles for this job include

Web content managers are responsible for the words that goes on an organisation's website.

Average salary (a year)

£25,000 Starter

to

£55,000 Experienced

Typical hours (a week)

35 to 40 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become a web content manager

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

University

You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information

College

You could take a college course to help you to get a trainee manager's job.

Courses include:

  • Level 3 Diploma in Creative Digital Media
  • Level 4 Certificate in Professional Marketing

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course

More Information

Apprenticeship

You could do a digital and technology solutions professional degree apprenticeship.

This will typically take around 3 years to complete.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

More Information

Work

You could start as a digital content editor and work your way up. You'll find it easier to get work if you have examples of your writing, such as articles, blogs or freelance content work.

You'll also need to show experience of:

  • content management systems (CMS)
  • content and style guidelines
  • search engine optimisation (SEO)

More Information

Further information

You can get more advice on working in web content from:

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In your day-to-day tasks you could:

  • research and write text
  • edit and proofread existing text
  • use a content management system to publish content
  • respond to questions and requests 
  • create new content and editing guidelines
  • report on website performance and content popularity
  • train new staff to produce and edit content
  • look at feedback to design and plan content

Working environment

You could work from home, at a client's business or in an office.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

You could move into:

  • information management
  • search engine optimisation (SEO)
  • web development
  • wider information planning
  • policy roles

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for a web content manager right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

L4 Diploma in Digital Marketing

  • Provider: FASHION RETAIL ACADEMY
  • Start date: 05 September 2022
  • Location: CITY OF WESTMINSTER

Business Management (Digital Marketing) - Foundation Degree

  • Provider: BLACKPOOL AND THE FYLDE COLLEGE
  • Start date: 12 September 2022
  • Location: Blackpool
Find courses near you

Jobs In the United Kingdom

The Find a job service can help you with your search for jobs and send alerts when new jobs become available.

Search further careers

Related careers

Skills assessment

Take an assessment to learn more about your skills and the careers that might suit you.

Speak to an adviser

Call 0800 100 900 or use webchat

  • 8am - 8pm Monday - Friday
  • 10am - 5pm Saturday

Is this page useful?

Yes No

Thank you for your feedback.

Thank you for your feedback. Click here if you'd like to let us know how we can improve the service.