1. Home: Explore careers
  2. Web content manager

Web content manager

Alternative titles for this job include

Web content managers are responsible for the information that goes on an organisation's website.

Average salary (a year)

£25,000 Starter


£55,000 Experienced

Typical hours (a week)

35 to 40 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become a web content manager

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role


You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information


You could take a college course, which may help you to get a trainee manager's job. Courses include:

  • Level 3 Diploma in Creative Digital Media
  • Level 4 Certificate in Professional Marketing

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course

More Information


You could do a digital and technology solutions professional degree apprenticeship.

This will typically take around 3 years to complete.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

More Information


You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work.

You'll also need to show experience of:

  • content management systems (CMS)
  • content and style guidelines
  • search engine optimisation (SEO)

More Information

Further information

You can get more advice on working in web content from:

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In your day-to-day tasks you could:

  • gather user feedback to design and plan content
  • research and write text for a target audience
  • edit and proofread existing text
  • use content management software
  • respond to online message boards and email enquiries
  • develop new content and editing guidelines
  • manage social media channels
  • report on website performance and content popularity
  • train new staff to produce and edit content

Working environment

You could work from home, at a client's business or in an office.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

You could move into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Data Science Apprentice

  • Wage: £15,000.00 Annually
  • Location: Bracknell

Security Analyst Degree Apprentice

  • Wage: £13,000.00 Annually
  • Location: South Yorks

Courses In England

Digital Marketing Level 2

  • Start date: 04 March 2022
  • Location: Wakefield

L4 Diploma in Digital Marketing

  • Start date: 05 September 2022

Jobs In the United Kingdom

The Find a job service can help you with your search for jobs and send alerts when new jobs become available.

Skills assessment

Take an assessment to learn more about your skills and the careers that might suit you.

Is this page useful?

Yes No

Thank you for your feedback.

Thank you for your feedback. Click here if you'd like to let us know how we can improve the service.