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Web content manager

Alternative titles for this job include

Web content managers are responsible for the words that goes on an organisation's website.

Average salary (a year)

£25,000 Starter


£55,000 Experienced

Typical hours (a week)

35 to 40 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become a web content manager

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role


You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information


You could take a college course to help you to get a trainee manager's job.

Courses include:

  • Level 3 Diploma in Creative Digital Media
  • Level 4 Certificate in Professional Marketing

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course

More Information


You could do a digital and technology solutions professional degree apprenticeship.

This will typically take around 3 years to complete.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

More Information


You could start as a digital content editor and work your way up. You'll find it easier to get work if you have examples of your writing, such as articles, blogs or freelance content work.

You'll also need to show experience of:

  • content management systems (CMS)
  • content and style guidelines
  • search engine optimisation (SEO)

More Information

Further information

You can get more advice on working in web content from:

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In your day-to-day tasks you could:

  • research and write text
  • edit and proofread existing text
  • use a content management system to publish content
  • respond to questions and requests 
  • create new content and editing guidelines
  • report on website performance and content popularity
  • train new staff to produce and edit content
  • look at feedback to design and plan content

Working environment

You could work from home, at a client's business or in an office.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

You could move into:

  • information management
  • search engine optimisation (SEO)
  • web development
  • wider information planning
  • policy roles

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Level 6 Software Engineering Apprenticeship

  • Wage: £25,517.00 Annually
  • Location: St. Andrews Road, Malvern

Level 6 Software Apprenticeship

  • Wage: £25,517.00 Annually
  • Location: Portsmouth

Courses In England

Award in Digital Marketing

  • Start date: 10 April 2024
  • Location: HALIFAX

Digital Marketing - Level 2 Award

  • Start date: 17 January 2024
  • Location: BIRMINGHAM

Jobs In the United Kingdom

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