1. Home: Explore careers
  2. Personal shopper

Personal shopper

Alternative titles for this job include Personal shopping assistant

Personal shoppers give advice to customers and suggest products that meet their needs.

Average salary (a year)

£14,000 Starter

to

£25,000 Experienced

Typical hours (a week)

39 to 41 variable

You could work

evenings / weekends / bank holidays as customers demand

How to become a personal shopper

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by private training organisations

College

You can take a college course to help you get into this job. Examples include:

  • Level 1 Award in Customer Service
  • Level 2 Diploma in Retail Skills
  • Level 3 Diploma in Fashion Retail

Entry requirements

You'll usually need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

More Information

Apprenticeship

You may be able to start by doing a retailer intermediate apprenticeship.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

More Information

Work

You could start as a retail assistant and take bookings for people who want to use a personal shopper.

You'll be the first point of contact in a store and will learn how to work well with a wide range of customers.

Once you have experience in retail, you can apply for a role as a personal shopper and learn on the job.

Direct Application

You can apply directly to employers if you have relevant skills and knowledge needed for this role. Employers will look for a good standard of education, with GCSEs in English and maths.

You'll need experience of working with customers in a face-to-face setting like a shop, supermarket, restaurant or hotel, or online.

Other Routes

There are short courses available with private training providers on subjects like colour styling, image consultancy and personal styling.

More Information

Career tips

If you want to work as a personal shopper for clothing, you'll have a definite advantage if you've got skills in fashion or design.

Professional and industry bodies

You can join an organisation like the Federation of Image Professionals International for professional recognition, training opportunities and to make industry contacts.

Further information

You can find out more about becoming a personal shopper from the Federation of Image Professionals International.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • the ability to work well with others
  • patience and the ability to remain calm in stressful situations
  • to be thorough and pay attention to detail
  • the ability to sell products and services
  • sensitivity and understanding
  • the ability to use your initiative
  • excellent verbal communication skills
  • to be able to use a computer and the main software packages competently

What you'll do

Day-to-day tasks

As a personal shopper, you will:

  • meet customers who’ve booked an appointment
  • get to know customers’ likes, dislikes and budget
  • select goods or services in store or online that fulfil customers’ needs
  • meet individual and team sales targets
  • make sure unsold goods are returned to the right departments
  • follow store and online security procedures on payment, packing and collection
  • use computer systems for customer records

Working environment

You could work at a store.

Career path and progression

With experience, you could become a personal shopping manager, in charge of a team, or move into retail buying and merchandising.

You could also start your own business and work freelance on behalf of a number of stores, or shop for individual clients.

Current opportunities

Apprenticeships In England

Retail Apprentices - Wynnes of Dinmore

  • Wage: Competitive salary Unspecified
  • Location: Leominster

Retail Apprentice

  • Wage: £117.00 Weekly
  • Location: Plymouth
Find apprenticeships near you

Courses In England

Fashion Retail L3 Diploma ABC

  • Provider: LUTON SIXTH FORM COLLEGE
  • Start date: 01 September 2021
  • Location: Luton

Retail Operations

  • Provider: HOPWOOD HALL COLLEGE
  • Start date: 02 August 2021
  • Location:
Find courses near you

Jobs In the United Kingdom

The Find a job service can help you with your search for jobs and send alerts when new jobs become available.

Search further careers

Related careers

Skills assessment

Take an assessment to learn more about your skills and the careers that might suit you.

Speak to an adviser

Call 0800 100 900 or use webchat

  • 8am - 8pm Monday - Friday
  • 10am - 5pm Saturday

Is this page useful?

Yes No

Thank you for your feedback.

Thank you for your feedback. Click here if you'd like to let us know how we can improve the service.