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Personal shopper

Alternative titles for this job include Personal shopping assistant

Personal shoppers give advice to customers and suggest products that meet their needs.

Average salary (a year)

£14,000 Starter


£25,000 Experienced

Typical hours (a week)

39 to 41 variable

You could work

evenings / weekends / bank holidays as customers demand

How to become

Explore the different ways to get into this role.

How to become a personal shopper

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by private training organisations


You can take a college course to help you get into this job. Examples include:

  • Level 1 Award in Customer Service
  • Level 2 Diploma in Retail Skills
  • Level 3 Diploma in Fashion Retail

Entry requirements

You'll usually need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

More Information


You may be able to start by doing a retailer intermediate apprenticeship.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

More Information


You could start as a retail assistant and take bookings for people who want to use a personal shopper.

You'll be the first point of contact in a store and will learn how to work well with a wide range of customers.

Once you have experience in retail, you can apply for a role as a personal shopper and learn on the job.

Direct Application

You can apply directly to employers if you have relevant skills and knowledge needed for this role. Employers will look for a good standard of education, with GCSEs in English and maths.

You'll need experience of working with customers in a face-to-face setting like a shop, supermarket, restaurant or hotel, or online.

Other Routes

There are short courses available with private training providers on subjects like colour styling, image consultancy and personal styling.

More Information

Career tips

If you want to work as a personal shopper for clothing, you'll have a definite advantage if you've got skills in fashion or design.

Professional and industry bodies

You can join an organisation like the Federation of Image Professionals International.

Further information

You can find out more about becoming a personal shopper from the Federation of Image Professionals International.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • the ability to work well with others
  • patience and the ability to remain calm in stressful situations
  • to be thorough and pay attention to detail
  • the ability to sell products and services
  • sensitivity and understanding
  • the ability to use your initiative
  • excellent verbal communication skills
  • to be able to use a computer and the main software packages competently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a personal shopper, you will:

  • meet customers who’ve booked an appointment
  • get to know customers’ likes, dislikes and budget
  • select goods or services in store or online that fulfil customers’ needs
  • meet individual and team sales targets
  • make sure unsold goods are returned to the right departments
  • follow store and online security procedures on payment, packing and collection
  • use computer systems for customer records

Working environment

You could work at a store.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could become a personal shopping manager, in charge of a team, or move into retail buying and merchandising.

You could also start your own business and work freelance on behalf of a number of stores, or shop for individual clients.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Apprentice Retail Assistant

  • Wage: £13,312.00 Annually

Apprentice Parts Retailer - Balmers Garden Machinery - Wakefield

  • Wage: £13,312.00 Annually
  • Location: Monckton Road Industrial Estate, Monckton Road, Wakefield

Courses In England

Diploma in Fashion Retail

  • Start date: 09 September 2024
  • Location: GRAYS

Diploma in Retail Skills

  • Start date: 09 September 2024
  • Location: Kingsbridge

Jobs In the United Kingdom

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