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Marketing director

Alternative titles for this job include

Marketing directors plan ways to promote products or brands and increase their company's share of the market.

Average salary (a year)

£33,000 Starter


£94,000 Experienced

Typical hours (a week)

38 to 40 a week

You could work

evenings / weekends attending events or appointments

How to become

Explore the different ways to get into this role.

How to become a marketing director

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses run by professional bodies


Many marketing directors start by completing a degree like:

  • marketing
  • communications
  • advertising
  • business and management
  • psychology

You may be able to study for a Chartered Institute of Marketing professional qualification alongside your degree. You can do this through the Graduate Gateway programme. This could give you an advantage later in your career.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English
  • 3 A levels or equivalent

More Information


You may be able to begin your career by completing a marketing manager degree apprenticeship before moving on to become a director.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information


You can become a director if you have several years' experience in senior management with a marketing company or department. You'll need experience of handling major accounts and dealing with marketing strategies and campaigns.

Other Routes

With experience in marketing or sales management, you could do a professional qualification to help you get into a directors role.

These courses are available from the:

More Information

Career tips

An excellent understanding of media will be vital for most jobs.

Professional and industry bodies

You may find it useful to join organisations like the The Chartered Institute of Marketing and the Institute of Data and Marketing. These organisations offer opportunities for professional recognition, training and to make industry contacts.

Further information

You can find out more about careers in marketing from The Chartered Institute of Marketing.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • leadership skills
  • customer service skills
  • business management skills
  • maths knowledge
  • to be thorough and pay attention to detail
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

In your day-to-day duties you may:

  • plan the long-term development of your company and brand
  • oversee brand marketing campaigns
  • work closely with the sales and creative teams
  • manage relationships with corporate partners
  • assess market trends and keep campaigns up to date
  • review your company's financial forecasts and set targets
  • attend meetings, conferences and marketing events
  • manage budgets

Working environment

You could work at a client's business or in an office.

You may need to wear smart business dress.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could move to a bigger company.

You could also work as a marketing consultant, advising corporate clients how to develop their brands.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Marketing Manager Degree Apprenticeship - Pfizer

  • Wage: £17,060.00 Annually
  • Location: TADWORTH

marketing apprenticeship

  • Wage: £87.00 - £164.20 Weekly
  • Location: Not known

Courses In England

ILM Certificate in Team Leading

  • Start date: 09 May 2022
  • Location: Birkenhead

ILM L3 Dip for Managers

  • Start date: 22 March 2022
  • Location: Chichester

Jobs In the United Kingdom

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