Marketing director

Alternative titles for this job include Managing director

Marketing directors plan ways to promote products or brands and increase their company's share of the market.

Average salary (a year)

£55,000 Starter


£100,000 Experienced

Typical hours (a week)

38 to 40 a week

You could work

evenings / weekends attending events or appointments

How to become a marketing director

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses run by professional bodies


Many marketing directors start by completing a degree like:

  • marketing
  • communications
  • advertising
  • business and management
  • psychology

You may be able to study for a Chartered Institute of Marketing professional qualification alongside your degree through the Graduate Gateway programme. This could give you an advantage later in your career.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 4 (C) or above, including English language
  • 3 A levels or equivalent

More information


You may be able to begin your career by completing a marketing manager degree apprenticeship before moving on to become a director.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent qualifications, for a higher or a degree apprenticeship

More information


You can become a director if you have several years' experience in senior management with a marketing company or department, handling major accounts and dealing with marketing strategies and campaigns.

Other routes

You could do professional qualifications through The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing, which may help you to move into a director's role.

You'll need a lot of experience in marketing or a related job like sales management to do this.

More information

Career tips

An excellent understanding of social media will be vital for most jobs.

Professional and industry bodies

You may find it useful to join organisations like the The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing for professional recognition, training opportunities and to make industry contacts.

Further information

You can find out more about careers in marketing from The Chartered Institute of Marketing.

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • leadership skills
  • customer service skills
  • business management skills
  • maths knowledge
  • to be thorough and pay attention to detail
  • to be able to use a computer and the main software packages confidently

What you'll do

Day-to-day tasks

Your day-to-day duties may include: 

  • planning the long-term development of your company
  • overseeing brand marketing campaigns 
  • working closely with the sales and creative teams 
  • managing relationships with corporate partners
  • assessing competitors and planning how to keep ahead of them
  • reviewing your company’s financial forecasts and setting targets
  • attending meetings, conferences and marketing events
  • managing budgets

Working environment

You could work at a client's business or in an office.

Career path and progression

With experience, you could move to a bigger company or work as a marketing consultant, advising corporate clients how to develop their brands.

Current opportunities

Apprenticeships In England

We can't find any apprenticeship vacancies in England for a marketing director right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

CIM Level 3 Foundation Certificate in Marketing: Marketing Principles module.

  • Provider: Chichester College Group
  • Start date: 22 April 2020
  • Location: Chichester


  • Provider: Basingstoke College of Technology
  • Start date: 18 March 2020
  • Location: HAMPSHIRE

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