Entertainment agent

Alternative titles for this job include Entertainment manager, talent agent

Entertainment agents promote careers in the entertainment industry and manage performers' and other professionals' business affairs.

Average salary (a year)

£15,000 Starter


£100,000 Experienced

Typical hours (a week)

39 to 41 a week

You could work

evenings / weekends / bank holidays attending events or appointments

How to become an Entertainment agent

You can get into this job through:

  • working towards this role
  • your own experience as a performer


You could start as an administrator or assistant in an agency or artist management company, and work your way up as your experience grows.

You may find it useful to have a background in:

  • business management
  • accounting and administration
  • media or performing arts, particularly if you are applying to work in a larger agency
  • public relations and marketing
  • organising and promoting events

Volunteering and experience

A good way to build up your knowledge and experience in the industry is to contact agencies directly and ask if they have any work placements or paid roles for assistants.

Other routes

You could become an agent or manager after working as a performer yourself, or by managing friends' careers. For example, this is quite common in the music industry.

More information

Career tips

Your experience, paid or unpaid, your enthusiasm and your ability to make contacts are more important than academic qualifications.

Foreign language skills and knowledge of contract law could also be helpful.

Further information

You can find more details about working as an agent from Creative Choices.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • the ability to accept criticism and work well under pressure
  • the ability to sell products and services
  • the ability to use your initiative
  • persistence and determination
  • to be thorough and pay attention to detail
  • ambition and a desire to succeed
  • excellent verbal communication skills
  • Being able to use a computer terminal or hand-held device may be beneficial for this job.

What you'll do

Day-to-day tasks

Your day-to-day duties may include:

  • arranging auditions and bookings for clients
  • negotiating contracts and fees
  • organising tours and booking venues
  • advising clients, like advising actors which roles to audition for
  • arranging publicity and promotion
  • winning clients and scouting for new talent
  • handling media enquiries, fan mail and requests for personal appearances
  • dealing with travel arrangements and work permits

Working environment

You could work in an office.

Career path and progression

You could work for an agency or artist management company, be self-employed or set up your own agency. 

Your progression will depend on building a strong reputation, and attracting top performers onto your books.

Training opportunities

Apprenticeships In England

Events Assistant Apprentice Level 3

  • Wage : £12,000.00 - £14,000.00 Annually
  • Location: London W1J 7BU

Courses In England

Are you interested in becoming an Entertainment agent?

Search for training courses near you.

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