Digital marketer

Alternative titles for this job include Online marketing executive, digital marketing executive, internet marketing officer, digital marketing officer

Digital marketers promote brands, products and services through social media, websites and apps.

Average salary (a year)

£20,000 Starter

to

£50,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings occasionally

How to become a Digital marketer

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses run by private training organisations

University

You could do a higher national diploma or degree in marketing, management, business or a related subject.

Entry requirements

You'll usually need:

  • 2 to 3 A levels to do a degree or higher national diploma

More information

Apprenticeship

You could do an advanced apprenticeship as a digital marketer or social media marketing.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship

More information

Work

You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.

Other routes

You could take a specialist course in digital marketing offered by the Communications Advertising and Marketing Education Foundation (CAM).

You could also find short courses on digital copywriting, marketing and mobile marketing through The Institute of Direct and Digital Marketing.

The Chartered Institute of Marketing (CIM) offers specialist digital marketing qualifications.

More information

Further information

You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing.

What it takes

Skills and knowledge

You'll need:

  • knowledge of English language
  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • You will be expected to use a computer confidently as part of this job.

What you'll do

Day-to-day tasks

In this role you could be:

  • creating digital marketing campaigns for websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter
  • developing market research surveys and working with customers in focus groups
  • working with marketing and PR professionals
  • briefing other professionals like web designers on advertising campaigns
  • writing content for websites, email and social media
  • designing and writing e-communications like e-newsletters and text campaigns
  • making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
  • using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
  • tracking the success of your marketing campaigns and presenting your findings to management
  • using techniques like search engine optimisation (SEO) and search engine marketing (SEM)

Working environment

You could work in an office or at a client's business.

Career path and progression

With experience, you could specialise in a particular type of digital marketing like mobile or video marketing. 

You could progress to senior digital marketing officer or head of online marketing. You could also become a freelance digital marketing consultant, or move into a related area like advertising, sales or public relations.

Training opportunities

Apprenticeships In England

Digital Marketer Apprentice

  • Wage : £150.00 Weekly
  • Location: Hingham NR9 4AF

Digital Marketing Apprentice

  • Wage : £161.00 Weekly
  • Location: Chester Le Street DH3 3BQ

Courses In England

L3 Diploma in Digital Marketing

  • Provider: Ealing, Hammersmith & West London College
  • Start date: 05 November 2019
  • Location: London

Business Management (Digital Marketing) - Foundation Degree

  • Provider: BLACKPOOL AND THE FYLDE COLLEGE
  • Start date: 10 September 2019
  • Location: Blackpool

Get help using this service

Call 08000 150 950

8am to 10pm, 7 days a week

More ways to contact us

Is this page useful?

Yes No