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Digital marketer

Alternative titles for this job include Online marketing executive, digital marketing executive, internet marketing officer, digital marketing officer

Digital marketers promote brands, products and services through social media, websites and apps.

Average salary (a year)

£20,000 Starter


£50,000 Experienced

Typical hours (a week)

37 to 39 a week

You could work

evenings occasionally

How to become

Explore the different ways to get into this role.

How to become a digital marketer

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • specialist courses run by private training organisations


You could do a higher national diploma or degree in:

  • marketing
  • management
  • business studies
  • public relations

You could also study a related subject, which would help you get some of the skills that are important for a career in marketing. Subjects include:

  • media
  • humanities
  • English literature
  • English literature and language

Entry requirements

You'll usually need:

  • between 1 and 3 A levels, or equivalent, for a higher national diploma or degree

More Information


You could complete a college qualification to help you get your first job. Qualifications include:

  • Level 2 Certificate in the Principles of Marketing
  • Level 3 Certificate in Digital Marketing and Analytics
  • T Level in Digital Production, Design and Development

Entry requirements

You may need:

  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths for a T level

More Information


You could do a:

  • junior advertising creative advanced apprenticeship
  • digital marketer advanced or degree apprenticeship

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information


You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.


You could get experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Other Routes

You can find short courses on digital copywriting, marketing and mobile marketing through the Institute of Data and Marketing.

You can study for specialist digital marketing qualifications through The Chartered Institute of Marketing. They offer qualifications from introductory to professional level.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

More Information

Career tips

Developing your own online presence or 'brand' can be useful to raise your profile with potential employers. You could:

  • create a blog
  • set up your own website
  • network with marketing influencers or high profile companies through social media sites

Further information

You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing and the Institute of Data and Marketing.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a digital marketer, you'll look after different digital products. In your day-to-day tasks you may:

  • work with clients and other marketing professionals
  • liaise with external agencies and suppliers
  • create and update digital content and campaigns
  • produce regular analytics and reports on digital marketing activity
  • manage social platforms and e-communications
  • promote digital services within the organisation
  • keep up to date with digital trends
  • research competitors and markets

Working environment

You could work in an office or at a client's business.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience, you could specialise in a particular type of digital marketing, like mobile or video marketing.

You could become a senior digital marketing officer or head of online marketing.

There are opportunities to work freelance as a digital marketing consultant.

You could also work in related areas like advertising, sales, e-commerce or public relations.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Digital Marketing Apprentice

  • Wage: £12,000.00 Annually
  • Location: Not known

Digital Marketing Apprentice

  • Wage: £225.00 - £243.75 Weekly
  • Location: Birmingham

Courses In England

Digital Marketing Level 2

  • Start date: 04 March 2022
  • Location: Wakefield

L4 Diploma in Digital Marketing

  • Start date: 05 September 2022

Jobs In the United Kingdom

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