How to become a digital marketer
You can get into this job through:
- a university course
- a college course
- an apprenticeship
- working towards this role
- specialist courses run by private training organisations
You could do a higher national diploma or degree in:
- business studies
- public relations
You could also study a related subject, which would help you get some of the skills that are important for a career in marketing. Subjects include:
- English literature
- English literature and language
You'll usually need:
- between 1 and 3 A levels, or equivalent, for a higher national diploma or degree
You could complete a college qualification to help you get your first job. Qualifications include:
- Level 2 Certificate in the Principles of Marketing
- Level 3 Certificate in Digital Marketing and Analytics
- T Level in Digital Production, Design and Development
You may need:
- 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
- 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
- 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths for a T level
You could do a:
- junior advertising creative advanced apprenticeship
- digital marketer advanced or degree apprenticeship
You'll usually need:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.
You could get experience and marketing skills by volunteering for a charity and helping with their social media and events communications.
You can find short courses on digital copywriting, marketing and mobile marketing through the Institute of Data and Marketing.
You can study for specialist digital marketing qualifications through The Chartered Institute of Marketing. They offer qualifications from introductory to professional level.
You can also get a communications qualification from the Chartered Institute of Public Relations.
These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.
Developing your own online presence or 'brand' can be useful to raise your profile with potential employers. You could:
- create a blog
- set up your own website
- network with marketing influencers or high profile companies through social media sites