Retail and sales

  • Advertising account executive

    Account handler, client services executive

    Advertising account executives manage clients for an advertising agency.

  • Advertising account planner

    Strategic planner

    Advertising account planners develop and plan ad campaigns to make sure adverts reach the right audience.

  • Advertising media buyer

    Media buyer, TV, radio or digital buyer, out of home buyer

    Media buyers book advert space on newspapers, magazines, TV, radio and websites.

  • Airline customer service agent

    Airline passenger service agent, air travel assistant

    Airline customer service agents make sure passengers and their luggage safely board the right aircraft at the right time.

  • Airport information assistant

    Airport information assistants help passengers in airports.

  • Antique dealer

    Antique dealers buy and sell old objects and collector items.

  • Art valuer

    Art valuers give advice on how much a piece of art or a collection of art is worth.

  • Banking customer service adviser

    Banking customer service advisers provide a face-to-face service in banks and building societies.

  • Bar person


    Bar staff serve drinks in venues like pubs, clubs, wine bars, hotels and leisure centres.

  • Barista

    Baristas make and serve coffee in cafes, coffee shops, restaurants and hotels.

  • Beauty consultant

    Beautician, beauty brand ambassador

    Beauty consultants sell beauty products and help customers choose which ones to buy.

  • Bookmaker

    Bookie, betting shop manager

    Bookmakers organise gambling activities in betting offices, at racetracks and online.

  • Bookseller

    Booksellers buy books from publishers or wholesalers and sell them on to customers.

  • Builders' merchant

    Builders' merchants sell building and DIY products and materials.

  • Business analyst

    Process analyst, business systems analyst

    Business analysts investigate situations and problems to find improvements for businesses.

  • Business development manager

    Business development managers build relationships with customers, suppliers and partners. They help businesses grow and improve.

  • Butcher

    Butchers prepare and sell meat and poultry, and make meat products like sausages, burgers and pies.

  • Cabin crew

    Flight attendant, air steward, air stewardess

    Air cabin crew help make sure that airline passengers have a comfortable, safe and pleasant flight.

  • Call centre operator

    Contact centre operator, call centre assistant

    Call centre operators answer enquiries from customers by telephone, email, webchat, text and post.

  • Car rental agent

    Car rental assistant, vehicle reservation agent

    Car rental agents hire out vehicles to businesses and the public.

  • Cinema or theatre attendant


    Cinema and theatre attendants help customers visiting entertainment shows.

  • Construction plant hire adviser

    Plant hire controller

    Construction plant hire advisers rent out plant machinery, tools and equipment to builders and the public.

  • Customer service assistant

    Customer service adviser

    Customer service assistants deal with customer questions, purchases and complaints.

  • Customer services manager

    Customer service managers create guidelines, deal with quality control and manage customer service teams.

  • E-commerce manager

    Online trading manager

    E-commerce managers sell and advertise products and services on the internet.

  • Emergency medical dispatcher

    Emergency call handler, ambulance dispatcher

    Emergency medical dispatchers handle calls from the public and GPs requesting an ambulance.

  • Estate agent

    Property agent, letting agent, rental agent

    Estate agents sell and let commercial and residential property. Some also manage rental properties on behalf of owners.

  • Events manager

    Conference and exhibition manager

    Event managers organise and run conferences, exhibitions, promotions and business and social events.

  • Fishmonger

    Fish seller

    Fishmongers sell fish and seafood products and advise customers on how to prepare them.

  • Florist

    Florists sell flowers and create bouquets for weddings, funerals, events and special occasions.

  • Franchise owner


    Franchise owners are self-employed people who buy a licence to operate a business under an established company's brand.

  • Horticultural manager

    Garden centre manager

    A horticultural manager grows plants for use in parks, gardens and public spaces.

  • Insurance account manager

    Relationship manager, insurance sales executive, affinity account manager, broker consultant

    Insurance account managers develop business accounts and increase sales of their company's insurance products.

  • Land and property valuer and auctioneer

    Valuers and auctioneers give advice to people buying, selling and renting land or property.

  • Leisure centre assistant

    Leisure centre assistants set up and supervise activities like fitness and exercise classes, gym sessions and swimming.

  • Market research executive

    Market research executives help clients find out about people's views on consumer products or political and social issues.

  • Market trader

    Stall holder, street trader

    Market traders sell goods such as food, clothing and crafts and offer services like mobile phone repairs.

  • Marketing executive

    Digital marketing executive, marketing officer, online marketing officer

    Marketing executives promote a company's products, services or brand.

  • Marketing manager

    Brand manager, account manager

    Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

  • Medical sales representative

    Medical sales rep

    Medical sales representatives work for pharmaceutical companies, selling drugs, medicines and medical equipment to health professionals.

  • Motor vehicle parts person

    Service adviser

    Motor vehicle parts persons supply individuals, dealerships and garages with spare parts.

  • Museum attendant

    Visitor experience assistant, museum assistant

    Museum attendants take care of customers and security in museums and galleries.

  • Music promotions manager

    Music promotions managers publicise recording artists or live music events.

  • Personal shopper

    Personal shopping assistant

    Personal shoppers give advice to customers and suggest products that meet their needs.

  • Pet shop assistant

    Pet shop assistants serve customers and look after animals in pet shops.

  • Pharmacist

    Dispensing chemist, community pharmacist, hospital pharmacist

    Pharmacists give advice on the use and supply of medicines and medical appliances.

  • Pharmacy assistant

    Chemist’s assistant, dispensing assistant

    Pharmacy assistants serve customers and patients in chemists and hospital dispensaries.

  • Pharmacy technician

    Pharmaceutical technician

    Pharmacy technicians prepare and supply medicines for prescriptions, under the supervision of a pharmacist.

  • Post Office customer service assistant

    Post Office counter clerk, Post Office counter consultant

    Post Office customer service assistants help customers in post offices and at counters in shops.

  • Retail buyer

    Wholesale buyer, food buyer, buyer for retail

    Retail buyers choose products for shops to sell, like clothing, toys, electrical goods and food.

  • Retail manager

    Retail managers look after stores, motivate staff to achieve sales targets, organise promotional events and monitor industry trends.

  • Retail merchandiser

    Retail merchandisers make sure that goods are in the right stores, or online, at the right time and the right price.

  • Sales administrator

    Sales administration assistant, sales office clerk

    Sales administrators process sales orders and payments, arrange deliveries and offer after-sales support.

  • Sales assistant

    Shop assistant, sales person, store assistant, retail assistant, retail sales assistant

    Sales assistants sell products and help customers.

  • Sales manager

    Sales managers organise, coach and lead teams of sales representatives to work towards agreed targets.

  • Sales representative

    Salesperson, sales rep, sales executive, field sales executive

    Sales representatives meet or ring customers to persuade them to buy products or services.

  • Shelf filler

    Stock assistant, shelf stacker, customer assistant

    Shelf fillers put stock out on supermarket shelves and in display cabinets. They also remove out of date items and help customers.

  • Shopkeeper

    Shopkeepers manage their own independent stores or run shops that are part of a retail chain.

  • Stock control assistant

    Stores assistant, stock supervisor, supply chain assistant

    Stock control assistants keep track of stock levels and make sure there are enough supplies to meet customer demand.

  • Telephonist

    Switchboard operator

    Telephonists, or switchboard operators, answer and connect calls and take messages.

  • Tourist information centre assistant

    Tourist information centre assistants give information to visitors about transport, tourist attractions and local services and activities.

  • Train station worker

    Train station workers deal with customers and carry out duties in railway stations and on platforms.

  • Travel agent

    Travel consultant

    Travel agents find and book flights, accommodation and holiday packages for business and leisure customers.

  • Vending machine operator

    Vending machine operative, vending operator

    Vending machine operators fill, maintain and collect money from machines that dispense products like drinks and snacks.

  • Visual merchandiser

    Window dresser, display assistant

    Visual merchandisers design eye-catching product displays and store layouts to encourage sales.

  • Wine merchant

    Vintner, wine trader

    Wine merchants buy and sell wines from around the world. They also advise customers on different types of wine.