If your digital marketing skills were built for a world before AI, you’re not alone. Most people working in, or moving into, marketing are figuring it out as they go. This course changes that. The Digital Marketing with AI Bootcamp is a 13-week, part-time programme that gives you a structured, practical foundation in digital marketing — with AI woven into every part of it. You’ll cover the full range of digital marketing disciplines and learn how to use AI tools to work more effectively. Not as a shortcut, but as a genuine skill. This could be for you if you are: A Career Changer - You want to move into digital marketing and know AI is already reshaping how it's done but you're not sure where to start or whether the skills you build now will actually be relevant. The Inhouse Marketer - You're already doing marketing but AI is moving faster than you can keep up with, and you're not confident you're using it in the right way. A multi-hat professional - Marketing is one part of your role, not all of it — and you're doing it without formal training or a clear framework behind you.
Course details
| Education level | 4 |
|---|---|
| Awarding organisation | N/A |
| Learning method | Online |
| Course type | Skills Bootcamp |
| Sector | Digital |
| Course start date | 26th November 2026 |
| Cost | £0.00 |
| Cost description | Free - funded by the government if you are applying as an independent learner and not being supported by your employer. Some Skills Bootcamps have additional eligibility criteria, including home postcode. Contact us to check if you're eligible. |
Our Skills Bootcamps are designed to support Berkshire residents and employers. If you live or work just outside Berkshire, your application may still be considered, depending on location and circumstances.
We know that trying something new might seem a bit daunting, so this what you will learn: 01. Digital Marketing Fundamentals You’ll build a solid grounding across the channels, strategies, and tactics that drive real results. From SEO, email, and content marketing to paid media and analytics — you’ll develop the skills to create digital marketing strategies that lead to conversions, not just visibility 02. AI Tools for Marketers Go beyond surface-level AI use. You’ll develop real skill in prompt engineering, understand the ethics behind AI-generated content and learn how to edit and shape AI output to a professional standard. This is AI used thoughtfully - not as a content machine. 03. Real-World Application Every week, you’ll apply what you’ve learned to actual work. The course is built around doing, so the skills are embedded before you even finish.
04. Final Project You’ll finish with a complete, one-month digital marketing project — something practical and implementation-ready, not a theoretical exercise.
You'll come away with a real understanding of digital marketing in today's environment — and the tools and techniques to use AI in your marketing work in a way that actually makes a difference.