Digital Marketing & AI Skills Bootcamp – Level 3

This Digital Marketing & AI Skills Bootcamp is for adults who want to start or progress a career in digital marketing, social media, content creation or related roles. It is suitable for people looking for work, changing career, developing their current role or building practical skills for freelance and self-employed digital marketing work. You will gain recognised Level 3 digital marketing training, develop portfolio evidence and receive careers support with CVs, job applications, LinkedIn, interviews and employer opportunities. Intech Centre continues employment support for up to six months after you complete the programme.

You should be interested in moving into a digital marketing, social media, content, campaign or AI-related role and be ready to take part fully in live sessions, independent learning and employment activities. You need basic computer and internet skills, including using email, online documents and websites. Previous digital marketing experience is helpful but not essential. Funding and Skills Bootcamp eligibility will be confirmed before enrolment.

You will work towards the City & Guilds Level 3 Certificate in Digital Marketing Business Principles (9628-13). You will learn practical digital marketing skills, including: Digital marketing strategy and campaign planning Understanding target audiences and customer journeys Content planning and content creation Social media marketing and platform management Search engine optimisation (SEO) and paid digital advertising Digital marketing data, performance and reporting Using digital tools effectively Responsible use of artificial intelligence (AI) in digital marketing Building a professional digital marketing portfolio Employability, workplace skills and preparing for digital marketing jobs

This is an 8-week part-time hybrid Skills Bootcamp, delivered through a combination of live online teaching, practical in-person sessions at Intech Centre in Islington, structured online learning and independent study. You should plan to complete at least five hours of independent learning each week alongside live lessons and careers activities. You will receive tutor guidance, learning materials, feedback and support to apply your skills to practical projects.

You will need regular access to a laptop or computer with a reliable internet connection for online sessions and independent learning. Please bring your laptop to centre-based sessions if you have one. Let us know before the course starts if you have an access need or require support.

You will complete practical project work, portfolio evidence and progress updates throughout the programme. To achieve the City & Guilds qualification, you will also take an externally invigilated online multiple-choice assessment. The assessment has 30 questions, lasts 60 minutes and requires a 75% pass mark.

After completing the Skills Bootcamp, you can apply for roles such as Digital Marketing Assistant, Social Media Assistant, Content Creator, Marketing Assistant, SEO Assistant or Campaign Assistant.

You may also progress to higher-level digital marketing training, an apprenticeship, freelance work or self-employment. Intech Centre will continue to support you with suitable vacancies, applications, interviews and employer engagement for up to six months after completion.