This course is for anyone who wants to learn digital marketing properly, and come away with real AI capability from day one. No prior experience is required. The Digital Marketing with AI Course is a 13-week, part-time programme that gives you a structured, practical foundation in digital marketing, with AI woven into every part of it. You’ll cover the full range of digital marketing disciplines and learn how to use AI tools to work more effectively. Not as a shortcut, but as a genuine skill.
Course details
| Education level | 4 |
|---|---|
| Awarding organisation | East Midlands Combined Council Authority |
| Learning method | Online |
| Course type | Skills Bootcamp |
| Sector | Digital |
| Course start date | Flexible |
| Cost | £0.00 |
| Cost description | This is a FREE, fully funded course for those that eligible under the Skills Bootcamp criteria, in specific areas. |
Discover the learning experience and opportunities you can expect from this course.
Find out what qualifications and skills you will need for this course.
Fair computer literacy and a passion for learning new technology.
View the key features of this course.
Digital Marketing Fundamentals. You'll build a solid grounding across the channels, strategies and tactics that drive real results. From SEO, email and content marketing to paid media and analytics, you'll develop the skills to create digital marketing strategies that lead to conversions, not just visibility. Go beyond surface-level AI use. You'll develop real skill in prompt engineering, understand the ethics behind AI-generated content and learn how to edit and shape AI output to a professional standard. This is AI used thoughtfully, not as a content machine. Every week, you'll apply what you've learned to actual work. The course is built around doing, so the skills are embedded before you even finish. You'll finish with a complete, one-month digital marketing project: something practical and implementation-ready, not a theoretical exercise.
Find out more about exams, assignments and assessments.
Weekly attendance and completion of course project (which might include a presentation to the instructor and / or class).
Look at the further opportunities available.
Giving you a practical foundation across digital marketing disciplines, with AI integrated throughout. It's not about doing more marketing; it's about doing it better.