Graphic Communication - Art and Design

This course is ideal for imaginative students with a flair for design and who might be interested in pursuing a career in the Creative Industries.

GCSE Art Grade 4 GCSE Graphics Grade 4 BTEC Creative Media L2 Pass

Course Content: This course is made up of two components which are both internally assessed and externally verified. Component 1 - Personal Investigation- is weighted at 60% of the final grade, and Component 2 - Externally Set Assignment, is worth 40%. Both components allow students opportunities to generate and develop ideas, research primary and contextual sources, record practical and written observations, experiment with media and processes, and refine ideas towards producing personal resolved outcome(s) Term 1 will introduce students to the following disciplines: branding, illustration and editorial design, via a series of workshops and mini projects. These will include both traditional and computer based techniques, used in the Graphic Design process. Students will then begin Component 1 in term 2, selecting one - two of the disciplines to work in, extending their understanding of the scope of graphic communication and developing and realizing outcomes appropriate to their chosen creative discipline/s. By term 5 students will be ready to showcase all they have learnt, in the externally set Component 2, which will consist of a preparatory period and culminate in 15 hours of sustained focus (exam) over 3/4 days. Students are also required to write a related study – a minimum of 1000 words essay about existing Art and how it has influenced their own work.

Classroom based learning.

Teaching & Assessment: The course is constructed around four assessment objectives: AO1 (Develop), AO2 (Explore), AO3 (Record), AO4 (Present). The two outcomes are a Personal Investigation (60%) of total A level and an externally set task (40%) of total A level. Students receive formative assessment at least every four weeks to help them develop and improve their work.

Future Progression:
This A-Level will support students in applying for degree courses, especially in Art, Media and Graphics related specialisms. Work completed on this course will contribute to the essential portfolio required when applying for the majority of creative under graduate courses.