Digital Marketing

If you are seeking employment within marketing, business or media, or are already working within this sector and wish to develop your knowledge of digital marketing, the Level 2 Certificate in Digital Marketing course is designed for you. The purpose of this qualification is to help you to develop your knowledge of digital marketing. Successful will allow you to understand what digital marketing is, why it is important and how it can impact upon business growth.

There are no specific entry requirements however learners should have a minimum of Level 2 in literacy and numeracy or equivalent.

Unit 1: Social Media for Business Section 1: Understanding the range of social media platforms available for use by business Section 2: Knowing how to use social media platforms to engage an audience Section 3: Understanding the role of social media in building brand reputation Unit 2: Email as a Promotional Tool for Business Section 1: Understanding how email campaigns can help businesses reach and engage their audience Section 2: Planning an email campaign Section 3: Understanding the role of data protection regulations when implementing email campaigns Unit 3: Digital Marketing Review Section 1: Understanding the role of digital marketing Section 2: Knowing how to review the effectiveness of digital marketing Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews Unit 4: Understanding Search Engine Optimisation for Business Section 1: Understanding the principles of Search Engine Optimisation (SEO) Section 2: Knowing how Search Engine Optimisation benefits business Section 3: Knowing how to use Search Engine Optimisation to benefit a business Unit 5: Digital Marketing for Business Section 1: Understanding the role of digital marketing in business Section 2: Understanding how digital promotion is achieved Section 3: Producing a plan to promote a business through digital channels Section 4: Knowing how to use online presence to raise funds and cut costs

The course is delivered via distance learning, supported by a range of interactive online resources. Work is assessed by the tutor throughout the programme from induction to completion.

You may wish to complete further distance learning courses in: Principles of Customer Service, Business Administration or Principles of Team Leading.