Digital marketing is the ability to monitor, analyse, adjust and report on the outcomes of business digital campaigns. From social media marketing through to specialist areas such as Pay Per Click (PPC), search engine optimisation (SEO), Digital Display Advertising, Email Marketing and more. This course would benefit individuals who want to improve the use of digital media to help with next steps in their business or career.
|Qualification name||Award in Digital Marketing|
|Awarding organisation||Gateway Qualifications Limited|
|Course type||Classroom based|
|Course start date||4th March 2022|
There is no minimum requirement although completion of Level 2 Award in Social Media Marketing would be favourable. You will need to be a resident of the West Yorkshire Combined Authority. Please contact us for information.
You will develop knowledge and understanding of the core areas of digital marketing. Research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media. You will then undertake the planning and management of your own marketing campaign.
Courses take place at various dates throughout the year. Your course will run for a 6 week duration, you will study for 3 hours per week with each session building on skills from previous sessions.
Pen and paper. You may find it beneficial to bring your own smart devise – mobile telephone, tablet or laptop, although this is not compulsory.
Throughout your course you will produce work on going. Each piece of evidence/work will be used to compile a portfolio this will support and demonstrate your competence in the topic. To increase your confidence you will be given weekly homework tasks. It is recommended that you practice repetition tasks at home on a regular basis. Good punctuality and attendance is essential to your success on the course.
|Name||Manygates Adult Education Centre|
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