|Qualification name||Award in Digital Marketing Planning|
|Awarding organisation||Open College Network London Region|
|Course start date||24th February 2021|
Who this course is for
There are no formal requirements for entry onto OCNLR Level 4 Qualifications in Digital Marketing and although some work experience may be useful, it is not essential. A level 3 qualification may also be useful. You will need to have at least level 2 or equivalent in English to be accepted onto this programme.
What you'll learn
The OCNLR Level 4 Qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional careerYou will learn about The changes in consumer behaviour caused by digital technology. Developing a Digital SWOT for a specific sector Develop digital marketing objectives, customer persona and suitable online value propositions The digital marketing mix and how this integrates with the traditional marketing mix Tools available to measure and monitor digital marketing activities and channels.
How you'll be assessed
You will develop your understanding through case study, written questions, report, oral q/a and written descriptions.