Award in Digital Marketing

Learners do not need any prior qualifications to access this course but an interest in this sector is essential. You need to have strong English communication skills and good IT skills (Mouse and Keyboard).

Learners do not need any prior qualifications to access this course but an interest in this sector is essential. You need to have strong English communication skills and good IT skills (Mouse and Keyboard).

The aim of this Award is for learners to undertake the planning and management of a marketing campaign. You will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of your own campaign. This may be to promote a product or raise awareness of an issue. You will also review your work in response to the design brief and outline improvements for future practice. The course covers: Digital marketing approaches: (e.g. online, email, social media, Pay Per Click, video, audio, infographics, public relations). Products: (e.g. information based, entertainment, advertising, promotional, educational, commercial) campaigns aimed at retention, acquisition and conversion. Search Engine Optimisation: SEO, PPC, Display, Email, Social, Affiliate, Mobile, customer reach, customer acquisition. Meta tags, links to others, analytical tools, budget. The qualification will be awarded to learners who successfully achieve this single unit through a Portfolio of Evidence that has been successfully verified and monitored by the Awarding Organisation.

Classroom based

A note pad and pen. A folder to store your coursework in.

Portfolio

You may use this qualification to progress in your current employment, help you to enter employment or further learning. Please refer to the advice given to you by your course tutor towards the end of your course.

You can also visit www.calderdale.gov.uk/adultlearning to see the latest course opportunities available at CAL.