Course details

Table with course details
Qualification name Award in Digital Marketing
Qualification level 2
Awarding organisation Gateway Qualifications Limited
Learning method Classroom based
Course hours Part-time
Course start date 10th April 2024
Cost £75.00
Attendance pattern Evening

Discover the learning experience and opportunities you can expect from this course.

Learners do not need any prior qualifications to access this course but an interest in this sector is essential. You need to have strong English communication skills and good IT skills (Mouse and Keyboard).

Find out what qualifications and skills you will need for this course.

Learners do not need any prior qualifications to access this course but an interest in this sector is essential. You need to have strong English communication skills and good IT skills (Mouse and Keyboard).

View the key features of this course.

The aim of this Award is for learners to undertake the planning and management of a marketing campaign. You will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of your own campaign. This may be to promote a product or raise awareness of an issue. You will also review your work in response to the design brief and outline improvements for future practice. The course covers: Digital marketing approaches: (e.g. online, email, social media, Pay Per Click, video, audio, infographics, public relations). Products: (e.g. information based, entertainment, advertising, promotional, educational, commercial) campaigns aimed at retention, acquisition and conversion. Search Engine Optimisation: SEO, PPC, Display, Email, Social, Affiliate, Mobile, customer reach, customer acquisition. Meta tags, links to others, analytical tools, budget. The qualification will be awarded to learners who successfully achieve this single unit through a Portfolio of Evidence that has been successfully verified and monitored by the Awarding Organisation.

Understand how the course will be delivered.

Classroom based

Find out what material you will need.

A note pad and pen. A folder to store your coursework in.

Find out more about exams, assignments and assessments.

Portfolio

You may use this qualification to progress in your current employment, help you to enter employment or further learning. Please refer to the advice given to you by your course tutor towards the end of your course.

You can also visit www.calderdale.gov.uk/adultlearning to see the latest course opportunities available at CAL.

Table with course venue details
Name HEATH CAMPUS (CAL)
Address CALDERDALE ADULT LEARNING
UNIT 4, HEATH CAMPUS, FREE SCHOOL LANE
HALIFAX
WEST YORKSHIRE
HX1 2PS
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Email cyps.cal@calderdale.gov.uk
Phone 01422 392820
Website https://www.calderdale.gov.uk/adultlearning
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